While curating a market research survey, a marketer has to take care of the nitty-gritties of a customer feedback protocol. This includes the aim of the survey, the target audience, the language and a standard format. Now creating a template from scratch can be daunting. However, to ease the process, they can access pre designed survey templates. In this blog, we will learn about the advantages of using a pre-curated feedback form and why they work across platforms.

Why use survey templates?

Survey templates offer a structured format for gathering customer feedback. They save time and effort by eliminating the need to create surveys from scratch. Designed by experts, they ensure accurate data collection. Customizable to fit specific business needs, they are highly adaptable tools for gathering valuable insights.

Advantages of Using Survey Templates

By utilizing survey templates, you can streamline your customer feedback collection process and save valuable time and effort. These pre-designed templates offer a structured format, ensuring consistency and accuracy in your data collection. With customizability options, you can tailor the templates to your specific business needs. This not only saves you from starting surveys from scratch but also provides you with a reliable framework to gather actionable feedback from your target audience. 

Templates cover industry based format

Templates are a standardized method of gathering feedback for different industries. This makes it easier for the marketing department to focus their resources on customer experience and customer service. Using these questionnaire templates, you can save time and swiftly deploy feedback gathering mechanisms across industries. Different templates contain different question formats for their target market. This way, you will not miss out on any important information during the data collection process.

Standard format for a high response rate

If you want actionable insights, then pre designed questionnaires are a good route to take. These questionnaires are designed and curated by professionals. That is half the work done. Since they are pre-tested, they already know what format would work better. These templates can avoid problems such as double baralled questions, incomplete format, vague or sensitive questionnaires. These formats go through rigorous editing before being available for professional use.

Compatible on platforms (email and messenger)

One can now create a Whatsapp survey in 5 minutes or opt to make feedback forms for Facebook messenger, SMS/RCS, interactive AMP emails or web based chatbots. The pre-designed survey questions will be compatible across social media sites and other platforms. Since they are already pre tested, using these questionnaires to gather feedback is a wiser decision than creating surveys from scratch.

Customer feedback templates are conversational

Your target respondents would not like to answer intimidating or long-winding questionnaires. This can also affect the response rate. Current templates from Merren are conversational which can bring a high response rate to your dashboard. While a marketer can use pre-tested questionnaires, they can be rest assured of asking the right questions and gathering quality responses from the consumer base. Quality data makes a lot of difference since it truly represents the consumer base.

Uses important metrics for retention

Customer satisfaction metrics are net promoter score (NPS), customer satisfaction surveys (CSAT) and customer effort score (CES). These are gold standard metrics for market research. One cannot go wrong with these scales when conducting customer surveys. Additionally, one can also create their own multiple-choice questions or build their own Likert scale questions. Find a good online survey tool that gives you the facility to build your own survey using pre-designed questionnaires.

Faster analysis on the dashboard

Since responses collect swiftly, it is easier to segregate them on the dashboard according to various comparison filters. Pre-designed questions bring faster insights and it becomes easier to collect them in real-time which makes the data more valuable. The data is also available on the dashboard. Due to the systematic nature of template based surveys, clients can edit and use them across industries (FMCG, health and wellness, banking and finance) etc.

Conclusion

Merren is a robust customer feedback collection platform that offers the facility to create surveys from scratch. Our platform also has an AI Survey Builder that can create instant customer feedback forms. We have an array of pre-tested and pre-designed questionnaires. We take the cognitive work on your behalf so that you can focus on the metrics and marketing strategies. Build your own templates for employee surveys, product surveys and to collect consumer feedback across touchpoints. Sign up for a 14 day free trial and supercharge the way you gather responses.