If customers are unwilling to respond to your customer feedback forms, you might want to think of some other strategy. Trying to bring a high response rate might take a marketer more than just a survey. Perhaps an incentive? Research shows that bringing rewards as much as $10 dollars can get people to respond to your feedback forms. However, every survey reward needs to be customized as per the target audience. In this blog, we will take you through Merren’s facility of creating incentivized surveys. 

What are Survey Incentives?

Survey incentives are rewards or benefits offered to participants in exchange for completing a survey. These incentives can be in the form of cash, gift cards, discounts, or other incentives that motivate respondents to provide genuine and valuable feedback. A collection of survey participants can help increase the overall survey response rates.

How to Get Started

Clients can sign up for a 14 day free trial with Merren to understand how this platform works to collect swift customer feedback. However, to build an incentivized feedback form, this facility is currently only available for enterprise plans. You can view our pricing structure here and choose the plan that fits you best for your organisation. Now let us understand how a marketer can build a reward based feedback form.

There are simple ways to get started. Users can create a survey from scratch or select from pre-designed survey templates. These template based feedback forms make it easier for a marketer to simply drag and drop or edit as per requirements. Once you are ready with your templates, you can opt for a demo testing before you finally publish it.

We have shared a comprehensive way of creating a survey on Whatsapp in this blog. The customer feedback creation process is simple and does not need much cognitive heavy lifting. Merren believes in making the process seamless, not just for your customers but for our user base as well.

Create customer feedback forms with Merren: Whatsapp and AMP emails

You can build your own Whatsapp surveys and Whatsapp polls using our facilities. Once you are prepared with a template, you can share the same feedback format over dynamic AMP emails. AMP is a facility that was developed by Google to make it easier for people to interact within the email body. This prevents responds from going into an external browser based website. Messenger based customer feedback questionnaires are interactive in nature. It encourages a higher response rate and can also increase survey participation among your target audience.

Attach rewards to satisfaction metrics

Clients can build their own customer satisfaction metrics with our pre-designed templates. This includes NPS or net promoter score, CSAT or customer satisfaction score and CES or customer effort score. The best way to enhance the customer experience is to grasp their insights early in the process. This can help the customer support team capture negative feedback and convert detractors to promoters during the customer journey mapping process.

Types of rewards and incentives

There are two primary types of rewards namely monetary rewards and non-monetary incentives. For monetary rewards, the organisation can provide cashbacks, discount coupons, vouchers, promo codes, gift cards, and additional cash incentives for participating in consumer feedback surveys. Non-monetary types of survey incentives include freebies or sample products, loyalty points for loyal buyers for their next purchase, social media recognition, digital rewards and shout-outs etc. Providing the promised incentive is a great way to encourage survey takers to complete surveys. This makes the current customers happy and provides market researchers with additional buyer feedback.

Launch Rewards in Customer Feedback Forms

Clients who have access to the Xoxoday rewards account can customize campaigns, allocate funds and curate discount coupons as per the type of incentive the organisation plans to offer. On your xoxoday dashboard, you will get an exclusive client ID, a secret code and a refresh token. Use the details to register your xoxoday rewards on Merren.

You are now a few steps away from offering automated reward programes for your survey respondents. Hopefully, you have curated your own rewards programe, specific giveaway, and bonus customer loyalty points for repeat purchases.

Once you have shared your client ID and token details over this pop up window, you can now go to integrations and enable xoxoday rewards on the dashboard. This will enable users to integrate valuable rewards into the surveys. Respondents now can answer the questions and avail of delightful surprises and incentive offers by the end of a feedback form.

Now that you have enabled the xoxoday rewards, you can head back to your survey questions and demo test it before deploying it among respondents. Providing gifts for survey participants can make the response rate higher and motivate potential buyers towards the completion of the survey. 

Share the right incentive on the right apps

Clients can enable the xoxoday integrations over Whatsapp messenger application feedback forms or interactive AMP emails. Clients can respond to these customer feedback forms without much effort and in turn, obtain their respective coupons. However, clients can prevent multiple attempts from a single user and also put an upper cap for participants. In this method, you can be rest assured of having single users per campaign and systematically collecting customer data.

After the survey completion, respondents can redeem the rewards and utilize the survey incentives. This can encourage frequent buyers and potential consumers from constantly offering their thought processes during the organisation-buyer interactions.

Conclusion

Analyze data at your fingertips over the Merren dashboard. Organisations can build their own rewards programe for future surveys and offer great incentive coupons for their target respondents. If you would like to start building your own customer feedback questionnaire, opt for a trial subscription with Merren. If you wish to upgrade, check out Merren’s pricing options. Build your custom feedback formats for any type of business and supercharge the way you gather crucial consumer data.