Emails are a backbone of many consumers and enterprise workflows. Static emails have multiple limitations which include going to another web page or into browser based website surveys for further interaction. While more than 270 billion emails are exchanged on a daily basis, this can be a value addition to many businesses.

Accelerated Mobile Pages is a technology that enhances the speed and interactivity of mobile web pages. Now, it’s being applied to emails too! In this blog post, we will dive into what AMP emails are and how they can revolutionize customer feedback collection. With faster loading times, richer content, real-time interactivity, and personalization options, AMP emails offer several benefits over traditional email survey questions.

What is AMP (accelerated mobile pages) and how does it work?

AMP emails, or Accelerated Mobile Pages is a new technology that enables users to create interactive and dynamic emails. It was launched by Google to help emails load quickly and provide a better user experience for recipients. AMP email uses HTML and JavaScript to create interactive elements within any mails. Users can create carousels, menus and small surveys that can be answered within the ecosystem. With this technology, people need not be navigated to a browser based survey or a landing page externally. 

Overall, AMP emails are a promising technology for market research professionals who are looking to capture instant customer feedback from interactive emails. However, it is important to consider the compatibility before creating email surveys using Google’s accelerated mobile pages facility. 

Now the email marketing segment is about to get an overhaul. By adding interactive components to mailers, companies can stand out in the age of short attention spans and engage with customers through interactive communication. Through this facility, businesses can enhance their email marketing campaigns by creating engaging content that drives customer engagement and provides actionable insights.

Benefits of using AMP email surveys for customer feedback collection

AMP email surveys are an innovative way to gather customer feedback from all your respondents and email subscribers. Surpassing the disadvantages of traditional surveys, AMP email surveys are optimized for cellular devices with smaller load time. Along with this, it provides an interactive experience for survey respondents. Additionally, AMP emails reduce the dependency on third-party software for surveys, streamlining the process and making it more efficient. Using this technology in email surveys has resulted in unprecedented response rates, which provides companies with valuable insights into their customers’ needs and preferences.

Here are different ways how the Accelerated Mobile Pages technology will revamp your marketing strategy:

1. Improved response rate and increased in-mail capacities:

AMP email surveys are designed to load quickly thereby enabling customers to immediately submit their responses. This encourages curating better email surveys using this facility. Users can quickly fill out questionnaires and engage with the content. With fewer clicks, you get improved response rate from customers, more accurate and valuable feedback. AMP emails are always up to date and this dynamic function can make emails more media rich.

2. Interactive customer experience and real-time results:

Sharing and receiving responses via your email app will now come with minimal obstacles. Due to the dynamic nature of the email survey, customers can quickly respond within the email body and the results will be available to you. This can help you make quick business decisions. To add to this, you can use buttons, sliders, stickers, dynamic survey pages for your recipients to interact with.

3.  Marketers can personalize email experience for each respondent:

AMP email surveys are an exciting way to approach each of your customers and gather their insights using personalized tags, email address, polls they can quickly respond to. Due to this personalisation, you can pinpoint any detractor or an unhappy customer and immediately attend to them to close any feedback loop. Using this instantly available survey data, companies can have an upgraded customer service.

4. Leverage competitive market hold with better insights and brand loyal customers:

Creating dynamic and interactive email surveys, allows companies to adapt to the user’s response. This makes the surveys engaging and respondents willingly share their testimonials and customer journey with the brand. By offering upgraded ways of communicating with your audience, your customers will notice that you care about their preferences and feedback. This can lead to improved brand loyalty and customer retention.

5. Easy to create and cost effective surveys within the mailer app:

Deploying surveys via static emails is cumbersome. The response rate is poor and sometimes, the survey links have a short shelf life that users cannot access after a certain time. AMP email surveys are a cost effective way to gather feedback from your audience. It is sent quickly and at a fraction of the cost. Additionally, AMP email surveys do not need specialized skills to create. This can be done using a variety of tools and platforms.

The best practices for creating effective AMP email surveys

By following these best practices, companies can create better surveys that yield higher response rates and more impactful data.

Keep it simple for respondent to reply to the surveys:

To effectively use the Accelerated Mobile Pages technology in email surveys, integrate them into content in the body. This reduces dependency on third-party software and makes it easier for audiences to participate in the survey without being redirected to another survey link. This improves the respondent experience by allowing them to reply straight from the email body without switching context or lengthy sign-ups.

To create effective AMP survey mailers, the first step is to keep it short and simple. Utilizing the Accelerated Mobile Pages facility can boost response rates and engagement with your audience. With this facility, you can create a comprehensive survey experience inside an inbox, reducing the dependency on third-party software and technology. Additionally, integrating surveys into email content is made much easier using this new upgrade.

Customize the design template to reflect your brand identity:

Customizing the design of your AMP email surveys is a primary step to make them more effective. Use options such as adding your logo and brand colour to make them reflect your brand identity. This is the best way your customers can recognize a curated email subject line and trust that this is coming from a legitimate source.

Use interactive elements to increase engagements in surveys and newsletters:

Interactive elements inside the email body can make email surveys more effective and interesting. Users can build interactive scales, buttons, drop down menus along with using company branding while designing the overall AMP email survey. A responsive embedded survey will make respondents want to interact with your dynamic mailers. You can get more open rates and increased engagement.

Test your AMP email on different email clients and devices:

Another important tip is to test your AMP emails on different devices and mail providers to ensure optimal results. This can help you identify any issues with usability or compatibility that can impact the effectiveness of your surveys. Testing thoroughly can also help you check if your embedded email survey does not land in the spam section of the inbox. Dynamic questionnaires sent on mails also need to be compatible with every app or mobile devices.

Obtain permission from subscribers before deploying mail surveys:

Implementing AMP email surveys is a great way to revolutionize customer feedback collection. To ensure that your AMP email surveys are effective, it’s important to follow some best practices when implementing them. One of the most important steps is to obtain permission from subscribers to send AMP emails. This can be done by adding an opt-in option on your website or including a request for permission in your regular emailers.

Interactive newsletters and surveys should also provide clear instructions for subscribers on how to participate in the survey and the reason for collecting all survey results.

Analyze the results of your survey metrics to improve future campaigns

Implementing AMP email surveys can greatly improve response rates and user experience for interactive surveys. While the technology is still undergoing updates and new developments, deploying interactive emails will change the way you collect survey responses.

This technology allows marketers to integrate surveys into email content with fewer coding steps, reducing dependency on third-party software. Marketers can save time, resources while seeing an uptick of response rate for their market research.
AMP emails have been shown to significantly increase survey response rates, with 3X more responses than traditional emails.

By analyzing the results, organizations can gain valuable insights into their customers’ needs and preferences. All data collectively can empower them to upgrade their customer satisfaction exercises including providing better products and services.

Conclusion

AMP emails are revolutionizing the way businesses collect customer feedback. With faster loading times, richer content, and real-time interactivity, AMP emails offer a more engaging experience for customers to provide their feedback. This results in increased response rates, more accurate data collection, better insights into customer behavior, and improved satisfaction. To create effective AMP email surveys, keep it short and simple, customize the design to reflect your brand identity, use interactive elements to increase engagement and test on different devices. Implement best practices such as obtaining permission from subscribers and monitoring results for future improvements.Read more on how you can create your own AMP email surveys using Merren. Supercharge your customer response rate today!