Real time data capturing can prevent organisations from a negative word-of-mouth situation. In a world where information travels faster, real-time reviews can make or mar a reputation. So how can you save a situation before it is too late? In this blog, we will explore what it is and how Merren’s real time facility can help you understand customer insights right as they come. 

Understanding Real-Time Data

Real-time data, as the name suggests, refers to the immediate collection and analysis of information as it is generated. This allows businesses to make faster and more informed decisions based on up-to-date data. Real time data can be captured from various sources such as sensors, IoT devices, social media feeds, and customer interactions. The analysis provides valuable insights into customer behavior, market trends, and operational efficiency. Merren specializes in capturing and analyzing real-time data, helping businesses optimize their operations and improve decision-making processes.

The Role of Merren in Capturing Real Time Data

Merren plays a crucial role in capturing real time data in various industries. Real-time dataset provides valuable insights for monitoring, analysis, and predictive modeling, enabling businesses to make informed decisions. Merren’s user-friendly interface simplifies the process of capturing and visualizing real-time data, empowering businesses with the ability to leverage in-moment analytics and optimize their operations. By harnessing the benefits of instantaneous data, businesses can stay ahead of the competition and enhance their customer experience.

Create a multi-channel survey

If you are new to Merren’s platform, sign up for a 14 day free trial and get started on your customer feedback journey. Users will get an option to create a survey either from scratch or use a pre-designed survey template for a faster format creation. These survey templates are pre-designed, error proof and pre-tested to be compatible across devices and mediums. While curating your own questionnaires, clients can customize each question as per their goal and purpose of collecting customer data.

Messenger platforms for the win

When your survey is ready to get launched, we recommend clients to demo test them before publishing it. You can demo test your customer feedback surveys on Whatsapp messenger , Facebook messenger, AMP emails or chat bots. Messenger platforms and multi channel systems can generate maximum response rate, more than traditional mediums of surveys (browser based platforms). These systems are highly interactive in nature and usually have a high user rate.

Real-time analytics with no latency

Batch data processing of feedback can leave important reviews on the table. This can aggravate unhappy customers and cause a negative online reputation. To avert this, Merren offers a real time data capturing system in the dashboard. You can view your reviews across days, weeks and months. Merren offers real-time analysis that can help the customer support team spring into action to close any feedback loop.

A better mapping journey

Tracking the customer journey is a great way to understand pain points, segregate your user base on their preferences and understand your target audience. Merren offers deploying feedback systems at touchpoints. Merren surveys are compatible across mobile devices. The benefits of real-time data is that the customer support team can capture pain points faster, attend to prospective buyers and keep a tab of important B2C conversations.

Handle large volumes of data and query

Customization is the key when running certain marketing campaigns. But on the other hand, how do you capture people’s thoughts and experiences about your brand? You can do this by conducting customer feedback surveys and data analytics. Merren’s artificial intelligence capacity will now be able to generate instant reports for our clients. Using AI in survey feedback analysis can avoid latency and bring fresh reports as they occur.

Is there a difference between real time data and dashboards?

Yes, there is a difference between real-time data and dashboards. Real time data refers to the immediate and up-to-the-minute information that is constantly being updated, while dashboards are visual representations of data that provide a snapshot of key metrics and trends at a given moment.

Conclusion

Businesses take real time data seriously. There are many reasons for this. Customers mean reputation and profits. Attending to loyal and new customers right as the experience occurs is a great way to boost customer retention strategies. Loyal buyers are the reason organisations can stay on top of the leaderboard. To bring continuous improvement within the systems, switch from batch processing responses to instant response collection techniques. Use social networks strategically and reach out to people on platforms they are present. Sign up for a 14 day free trial with Merren and see how this can supercharge the way you gather customer feedback.