Businesses exchange numerous emails on a daily basis. When it comes to capturing customer feedback, emails are a primary source of collecting important details. These details are about an experience someone might have had during shopping or purchase. However, with external links and browser based systems, marketers can get poor response rates that can hamper the way they collect customer feedback. In this blog post, we will take you through steps on how to create interactive AMP emails with Merren.
What is an interactive AMP email?
AMP is known as accelerated mobile pages and was formed by Google. This enables respondents to fill email forms within the email body itself without being directed to an external browser. A dynamic email has interactive elements where people can share their responses within the body of text itself by selecting options, drop down menus and writing open-ended feedback. Using Merren, you can conduct surveys with AMP emails.
Disadvantages of conducting surveys using traditional emails
Interactive emails are real-time in features. They enable people to respond to surveys instantly with a better user experience. Traditional HTML emails do not have any amp components and lack the dynamic content of interactivity. Due to this, online surveys via emails may not get a reasonable response rate overall. To add to the pain, mundane UI has minimal creative options that can limit the way you design an email campaign. Additionally, a redirected inbox link can reduce your chances of collecting customer responses on your online surveys.
How To Get Started
Sign up for a 14 day free trial with Merren. Marketers can create their own customer satisfaction surveys of net promoter score, CSAT surveys or CES score based template surveys. While signing up, you do not need to share your credit card details. Clients can create a free account using gmail or other email servers. Make sure to approve the link on your email for account authentication.
You can start with a new survey and label it as per your desired name. Here, we are creating a customer satisfaction survey. All the available information will be visible on your dashboard.
Creating your first AMP Email Survey
One benefit of choosing templates is that they are pre tested. You do not have to do the cognitive heavy lifting. Templates are concise and ready to go. Everything is facilitated by a click of a button. Templates are a good idea when you are new to creating surveys and want to keep your feedback format error free. These pre-designed survey forms can also be edited as per question and logic requirements. Our main aim is to keep the customer feedback forms short, interactive and conversational in tone.
Clients can also solicit feedback in multimedia formats of audio, video, photos or other uploads which is more than just plain text replies. Opting for an open-ended option can bring vivid results on your dashboard. People are expressive in nature. They need more than just a closed-ended feedback option and dynamic feedback forms like this is a great choice for many email marketers.
Deploying surveys in multiple regions means you can use the ‘translation’ feature. Merren offers 70+ languages for various audiences. Multilingual feedback forms are relatable for audiences speaking that specific language. This enables people to share feedback in regional languages. This is one of the best ways to bring a high response rate. Save your survey edit and get ready to demo test them in the next phase.
Demo Test Merren’s AMP Interactivity
On the left side of the dashboard , there is an option to ‘preview and test’ your freshly designed AMP email survey. To ensure that your users are going to get a rich inbox experience, test it across platforms and browsers. Ensure that you get the email addresses right. One of the best practices of having a high response rate is the interactivity of a platform and its low cognitive effort.
While checking the amp version of your online survey, make sure the email body works in a way you planned. Conduct final checks for personalization, correct email addresses, any typo and other dynamic functionality. You are now ready to publish your survey. Marketers can also avail of Merren’s xoxoday facility to introduce incentives and rewards for respondents. This will encourage people to share feedback and marketers can achieve a higher response rate.
Marketers can analyze data real-time
Merren has a robust dashboard that segregates every response as per its specific feature. It can also segregate open ended responses as per the types of words people have frequently used. This can give you a clear picture of how to attend to unhappy customers and find upselling opportunities for happy customers.
If you wish to view every response individually, we have the facility as well. This enables you to understand how many customers would need immediate assistance. You can read their opinions and create conclusions to retarget your email marketing campaigns. Clients can access every individual data response and collect them for detailed inspection. You can also collect real time data with Merren.
Compatible with Android and iPhone
Clients can be rest assured that our AMP email surveys are compatible across devices and platforms including the ios platform. The chats can be visible for android users and for iphone users collectively. While the survey gets deployed, your customers will be able to respond right inside the AMP email body without having to use an external landing page. The Merren interface is easy to work with since we have pre designed templates at your disposal. A lot of the background work has already been done by the team. All you have to do is curate your own customized surveys with answer options and get ready to collect feedback swiftly. You can also create customer feedback forms for Whatsapp and social media channels such as a Facebook messenger.
Conclusion
It is time to achieve higher ROI for your email marketing efforts. Upgrade the layouts to an interactive one and reap the benefits of high user engagement. Bring high response rates into your dashboard. You can use Merren’s facilities across any industry, be it retail, e-commerce, media and entertainment, automobile industries or finance and banking sector. Do not direct your client into an external web page. Enable them to respond right where they are. Sign up for a 14 day free trial with Merren and get customer feedback at a superfast speed.
