Email surveys have been an evergreen tool for collecting valuable information and insights. It is time to integrate upgraded tools for faster insight collection.

Using Merren, you can upgrade your survey collection methods now faster than any traditional route. With our clean and simple to use interface, organisations can create, customize questions and easily deploy these surveys. Let us explore Merren email survey features that can bring you the best results.

What are embedded email surveys?

Embedded surveys are a type of content that can be integrated inside the email body for the purpose of feedback collection. This is a dynamic tool to gather valuable business insights so you can stay on top of your customer feedback systems.  Using interactive elements to create a responsive embedded email survey, expect higher response rate from most of your respondents. Clients can create embedded email surveys by adding interactive elements and other gauging metrics. These embedded surveys can be pasted into an email editor and seamlessly pushed out via Merren.

What are in-signature surveys?

In-signature surveys are generally placed at the bottom corner of the email body. These signatures contain critical information about the sender, contact details such as phone number, email address and social media links. With an organisational setting, brands can deploy quick survey tools within these email signatures. These surveys can be placed to the bottom of all outgoing emails, prompting recipients to provide instant feedback. Customers will be able to share their instant feedback with a one-click response.

In-signature email is a potential way of collecting immediate feedback without any cognitive load on your respondents. It is more of a secret weapon for capturing live feedback after an interaction or a purchase. With instant response at hand, brands are empowered to act swiftly and close feedback loop on any disgruntled consumer. This method of response collection is simple to create and integrate with your email marketing campaigns. Merren got your back!

Advantages of using Merren for embedded and in-signature surveys

Dynamic and interactive email surveys are an upbeat method of gathering data. They have a higher survey response rate as compared to static emails or web browser surveys. Every brand can use Merren’s email survey feature to enhance their feedback collection exercise. All robust tools are available at your disposal.

Sending surveys via interactive email is a smart practice for marketers who want to understand their customer’s needs and improve the overall customer satisfaction methodologies.

With Merren, creating embedded email surveys and email signature surveys will be non-technical in nature. It is time to increase your data collection capabilities right away.

 Personalization is the key to high response rate:

Personalisation is primary to making any respondent feel valued by addressing them directly. You can strategize your emails to bring an increased response rate. Allow respondents to feel valued by seeking their feedback within the body of your email. Personalize it as per your branding language using colour codes, mentioning the names of the recipients, email subject lines and headings inside the survey email template.

Personalization is one step ahead to making customers feel that brands are listening to them and offering solutions for any problems. One small change leads to big results.

Merren is a no-code platform that any marketer can use: 

Every marketer can easily use Merren, thanks to its no-code features that are easy to use. Clients can use existing templates and prompts that will help them create professional looking surveys in a small span of time. The platform also offers actionable methods of sending email surveys such as including clickable buttons, changing branding language as per survey content, tone of the email, fonts, texts and size adjustments within the body.  Embedded survey emails can be particularly effective in increasing response rates, especially for single-question surveys.

You can now add a customized email subject line and survey questions within the email content with interactive and clickable features. 

Integrate Merren with your CRM systems and swiftly resolve queries:

If you have any ticket left unresolved, Merren has the solution for that too! Integrate Merren with your CRM system and attend to any unresolved ticket swiftly. Using this feature, brands can investigate negative feedback via Merren that will be diverted on their CRM systems. More data will allow departments to understand consumer feedback and launch solutions that can close the feedback loop. You can do more with Merren’s robust tools.

White label professional surveys and adhere to your brand guidelines:

Finally, using Merren for email surveys also allows you to curate your surveys and emails to stay in line with your branding, logo, colors, and font types. This helps to create a professional look and feel that reflects your brand identity and makes it easier for recipients to recognize your company’s communications. Your survey emails  are now credible and you receive the valuable feedback right to your inbox.

These are some of the best practices, companies can adopt that will help them build surveys that are result oriented. Merren enables you to modify your survey questions, question types and offer a great way to revamp their marketing strategy. Use these survey results and get a competitive edge with  high survey response rates.

Conclusion

With the assistance of Merren’s robust tools, organisations can create interactive and new age email surveys that solicit high response rate and genuine interactions from all your customers. Additionally, new email subscribers will also get a taste of dynamic email surveys where they can seamlessly reply without being redirected to an external web page.

Merren’s email templates are available for creating both embedded survey questions and curating a short and inviting in-signature survey. Include a call-to-action for your target audience and empower them to provide instant feedback, fresh out of an interaction with your brand.  

Bring in maximum genuine responses and analyze them all on your dashboard, available live. To find out more about this feature and how it can give your customer service a overhaul, book a free call with us today! We will get in touch with you soon.