Customer Loyalty And Retention Survey For Beauty And Personal Care Industry

1. How long have you been using <Your Brand>’s products?  (MCQ-Single Selection)
○ Less than 6 months
○ 6 months to 1 year
○ 1-2 years
○ 2-5 years
○ More than 5 years

2.What products of <Your Brand> do you currently use? (MCQ-Multiple Selection)
□ Skincare
□ Haircare
□ Makeup
□ Fragrances
□ Personal Hygiene (e.g., soaps, body wash)
□ Other (please specify)

3. How satisfied are you with the quality of <Your Brand>’s products? (MCQ-Single Selection)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

4. What factors contribute most to your satisfaction with <Your Brand>’s products? (MCQ-Multiple Selection)
□ Product Effectiveness
□ Ingredients Used
□ Packaging
□ Price
□ Customer Service
□ Brand Reputation

5. How likely are you to continue using <Your Brand>’s products in the future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

6. Do you actively recommend <Your Brand>’s products to others? (MCQ-Single Selection)
○ Yes, often
○ Occasionally
○ Rarely
○ No, never

7. What improvements would you like to see in <Your Brand>’s products? (Open-ended)
Ans: ___________________________________________________

8. Have you ever switched from using <Your Brand>’s products to a competitor’s? If yes, why? (Open-ended)
Ans: ___________________________________________________

9. What additional products or services would you like <Your Brand> to offer in the future? (MCQ-Single Selection)
○ New skincare line
○ Haircare for specific concerns
○ Makeup innovations
○ Fragrances variation
○ Other (please specify

10. How likely are you to recommend <Your Brand>’s products to others based on your current experience? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely