Customer Loyalty And Retention Survey For Beauty And Personal Care Industry

Utilize this customer loyalty survey template to assess customer retention rate in the Beauty and Personal Care sector. This survey aims to assess product usage duration, satisfaction levels and likelihood of recommending products to others based on experiences.

Customer Loyalty & Retention Survey For Beauty & Personal Care Industry

1. How long have you been using <Your Brand>’s products?  (MCQ-Single Selection)
○ Less than 6 months
○ 6 months to 1 year
○ 1-2 years
○ 2-5 years
○ More than 5 years

2.What products of <Your Brand> do you currently use? (MCQ-Multiple Selection)
□ Skincare
□ Haircare
□ Makeup
□ Fragrances
□ Personal Hygiene (e.g., soaps, body wash)
□ Other (please specify)

3. How satisfied are you with the quality of <Your Brand>’s products? (MCQ-Single Selection)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

4. What factors contribute most to your satisfaction with <Your Brand>’s products? (MCQ-Multiple Selection)
□ Product Effectiveness
□ Ingredients Used
□ Packaging
□ Price
□ Customer Service
□ Brand Reputation

5. How likely are you to continue using <Your Brand>’s products in the future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

6. Do you actively recommend <Your Brand>’s products to others? (MCQ-Single Selection)
○ Yes, often
○ Occasionally
○ Rarely
○ No, never

7. What improvements would you like to see in <Your Brand>’s products? (Open-ended)
Ans: ___________________________________________________

8. Have you ever switched from using <Your Brand>’s products to a competitor’s? If yes, why? (Open-ended)
Ans: ___________________________________________________

9. What additional products or services would you like <Your Brand> to offer in the future? (MCQ-Single Selection)
○ New skincare line
○ Haircare for specific concerns
○ Makeup innovations
○ Fragrances variation
○ Other (please specify

10. How likely are you to recommend <Your Brand>’s products to others based on your current experience? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely