Purchase Behavior Survey For
Media And Entertainment Industry

Utilize this survey template to assess consumer buying habits for the media and entertainment industry. This survey aims to investigate the frequency, platforms, influencers, and satisfaction factors shaping consumer decisions when purchasing or subscribing to your brand.

Purchase Behavior Survey For
Media And Entertainment Industry

1. How frequently do you purchase or subscribe to entertainment products/services from <Your Brand>? (MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Occasionally
○ Rarely/Never

2. Which platforms do you primarily use to access <Your Brand>’s content? (MCQ-Multiple Selection)
□ Television
□ Streaming Services (Netflix, Hulu, etc.)
□ Social Media Platforms (Facebook, Instagram, etc.)
□ Movie Theaters
□ Music Streaming Platforms (Spotify, Apple Music, etc.)
□ Podcast Platforms
□ Other (Please specify)

3. What influences your decision to purchase or subscribe to entertainment content/services? (MCQ-Multiple Selection)
□ Content variety
□ Recommendations from friends/family
□ Pricing
□ Exclusive/original content
□ User interface/experience
□ Promotions/discounts
□ Other (Please specify)

4. How likely are you to try out a new offering or feature introduced by <Your Brand>? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

5. What time of day do you usually engage with entertainment content from <Your Brand>? (MCQ-Multiple Selection)
□ Morning
□ Afternoon
□ Evening
□ Night
□ Throughout the day

6. Which factors contribute most to your satisfaction with <Your Brand>’s products/services? (MCQ-Multiple Selection)
□ Quality of content
□ Ease of access (user-friendliness)
□ Customer service
□ Pricing/value for money
□ Regular updates/new releases
□ Other (Please specify)

7. Do you tend to binge-watch or consume entertainment content continuously for several hours? (MCQ-Single Selection)
○ Yes, often
○ Yes, occasionally
○ No, rarely
○ No, never

8. What motivates you to renew or continue your subscription/purchases with <Your Brand>? (MCQ-Multiple Selection)
□ Exclusive/new content releases
□ Loyalty rewards or perks
□ Price stability
□ Improved features/services
□ None, I do not renew subscriptions/purchases
□ Other (Please specify)

9. How do you usually discover new entertainment content or offerings from <Your Brand>?(MCQ-Single Selection)
○ Recommendations from streaming platforms
○ Social media advertisements
○ Word-of-mouth recommendations
○ Email newsletters/promotions
○ Other (Please specify)

10. What improvements or additions would you like to see in <Your Brand>’s products/services to enhance your buying experience? (Open-ended)
Ans: ____________________________________________