Purchase Behavior Survey For
Media And Entertainment Industry

1. How frequently do you purchase or subscribe to entertainment products/services from <Your Brand>? (MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Occasionally
○ Rarely/Never

2. Which platforms do you primarily use to access <Your Brand>’s content? (MCQ-Multiple Selection)
□ Television
□ Streaming Services (Netflix, Hulu, etc.)
□ Social Media Platforms (Facebook, Instagram, etc.)
□ Movie Theaters
□ Music Streaming Platforms (Spotify, Apple Music, etc.)
□ Podcast Platforms
□ Other (Please specify)

3. What influences your decision to purchase or subscribe to entertainment content/services? (MCQ-Multiple Selection)
□ Content variety
□ Recommendations from friends/family
□ Pricing
□ Exclusive/original content
□ User interface/experience
□ Promotions/discounts
□ Other (Please specify)

4. How likely are you to try out a new offering or feature introduced by <Your Brand>? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

5. What time of day do you usually engage with entertainment content from <Your Brand>? (MCQ-Multiple Selection)
□ Morning
□ Afternoon
□ Evening
□ Night
□ Throughout the day

6. Which factors contribute most to your satisfaction with <Your Brand>’s products/services? (MCQ-Multiple Selection)
□ Quality of content
□ Ease of access (user-friendliness)
□ Customer service
□ Pricing/value for money
□ Regular updates/new releases
□ Other (Please specify)

7. Do you tend to binge-watch or consume entertainment content continuously for several hours? (MCQ-Single Selection)
○ Yes, often
○ Yes, occasionally
○ No, rarely
○ No, never

8. What motivates you to renew or continue your subscription/purchases with <Your Brand>? (MCQ-Multiple Selection)
□ Exclusive/new content releases
□ Loyalty rewards or perks
□ Price stability
□ Improved features/services
□ None, I do not renew subscriptions/purchases
□ Other (Please specify)

9. How do you usually discover new entertainment content or offerings from <Your Brand>?(MCQ-Single Selection)
○ Recommendations from streaming platforms
○ Social media advertisements
○ Word-of-mouth recommendations
○ Email newsletters/promotions
○ Other (Please specify)

10. What improvements or additions would you like to see in <Your Brand>’s products/services to enhance your buying experience? (Open-ended)
Ans: ____________________________________________