Brand Awareness Survey
For SaaS industry

1. Have you heard of <Your Brand> before today? (MCQ-Multiple Selection)
○ Yes
○ No

2. Where have you encountered or heard about <Your Brand>? (MCQ-Multiple Selection)
□ Online Advertisements
□ Social Media Platforms
□ Word of Mouth
□ Search Engine Results
□ Industry Events/Conferences

3. Can you recall the tagline or slogan associated with <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

4. Which of the following best describes what <Your Brand> offers? (MCQ-Multiple Selection)
□ Project Management Solutions
□ Customer Relationship Management (CRM) Software
□ Cloud-based Storage Services
□ Email Marketing Tools
□ Data Analytics Platforms
□ Other (Please specify)

5. When you think about <Your Brand>, what is the first thing that comes to mind? (Open-ended)
Ans: ___________________________________________________

6. How likely are you to consider using <Your Brand>’s products/services in the future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

7. Which competitor brands, if any, do you associate with similar services as <Your Brand>? (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ None
□ Other (Please specify)

8. How frequently do you see <Your Brand>’s advertisements or promotions? (MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Rarely
○ Never

9. Which aspect of <Your Brand>’s offerings do you find most appealing? (MCQ-Single Selection)
○ User-Friendly Interface
○ Feature Richness
○ Pricing Structure
○ Customer Support
○ Integration Options

10. Demographic Information: (MCQ-Single Selection)
○ Age
○ Gender
○ Male
○ Female
○ Other
○ Occupation
○ Location