Ad creative testing survey
for Automotive industry

Launch this ad creative testing survey template created for the automobile industry.
This survey aims to gauge awareness levels, advertising preferences, and engagement
factors for your brand and suggestions for enhancing ad appeal.

Ad Creative Testing Survey For Automotive Industry

1. Please select the option that best describes your awareness of <Your Brand>: (Multiple)
○ I have never heard of <Your Brand>.
○ I have heard of <Your Brand>, but I don’t know what it does.
○ I know what <Your Brand> does, but I have never considered using it.
○ I have considered using <Your Brand>, but I haven’t made a purchase yet.
○ I have used <Your Brand> in the past.
○ I am a loyal customer of <Your Brand>.

2. When it comes to advertisements for automotive products or services, do you prefer images or videos? (Multiple)
○ Images
○ Videos

3. Imagine you are considering purchasing an automotive product or service. You are presented with two options: one with an image ad and the other with a video ad. Please select your preference: (Multiple)
○ Images ad
○ Videos ad

4. What factors influence your preference for image or video ads when considering automotive products or services? (Multiple Type)
□ Convenience and time-saving
□ Better understanding of the product or service
□ Engagement and entertainment
□ Clear product demonstration
□ Visual appeal and aesthetics
□ None of the above
□ Other (please specify)

5. If you had to choose one type of advertisement to promote <Your Brand>, which would you choose? (Multiple)
○ Image ad
○ Video ad

6. What specific elements or content do you find most engaging and effective in automotive advertisements, whether they are images or videos? (Open-ended)
Ans: ___________________________________________

7. Have you come across any memorable automotive advertisements, either images or videos, that made you consider a product or service? Please describe your experience. (Open-ended)
Ans: ___________________________________________

8. Is there anything <Your Brand> could do to make its advertisements more appealing to you? (Open-ended)
Ans: ___________________________________________

9. Are there any particular features or benefits of <Your Brand> that you believe would be best highlighted in advertisements? (Open-ended)
Ans: ___________________________________________

10. Is there anything else you’d like to share regarding your preferences for automotive advertisements and <Your Brand>? (Open-ended)
Ans: ___________________________________________