Ad creative testing survey
for Automotive industry

1. Please select the option that best describes your awareness of <Your Brand>: (Multiple)
○ I have never heard of <Your Brand>.
○ I have heard of <Your Brand>, but I don’t know what it does.
○ I know what <Your Brand> does, but I have never considered using it.
○ I have considered using <Your Brand>, but I haven’t made a purchase yet.
○ I have used <Your Brand> in the past.
○ I am a loyal customer of <Your Brand>.

2. When it comes to advertisements for automotive products or services, do you prefer images or videos? (Multiple)
○ Images
○ Videos

3. Imagine you are considering purchasing an automotive product or service. You are presented with two options: one with an image ad and the other with a video ad. Please select your preference: (Multiple)
○ Images ad
○ Videos ad

4. What factors influence your preference for image or video ads when considering automotive products or services? (Multiple Type)
□ Convenience and time-saving
□ Better understanding of the product or service
□ Engagement and entertainment
□ Clear product demonstration
□ Visual appeal and aesthetics
□ None of the above
□ Other (please specify)

5. If you had to choose one type of advertisement to promote <Your Brand>, which would you choose? (Multiple)
○ Image ad
○ Video ad

6. What specific elements or content do you find most engaging and effective in automotive advertisements, whether they are images or videos? (Open-ended)
Ans: ___________________________________________

7. Have you come across any memorable automotive advertisements, either images or videos, that made you consider a product or service? Please describe your experience. (Open-ended)
Ans: ___________________________________________

8. Is there anything <Your Brand> could do to make its advertisements more appealing to you? (Open-ended)
Ans: ___________________________________________

9. Are there any particular features or benefits of <Your Brand> that you believe would be best highlighted in advertisements? (Open-ended)
Ans: ___________________________________________

10. Is there anything else you’d like to share regarding your preferences for automotive advertisements and <Your Brand>? (Open-ended)
Ans: ___________________________________________