Ad Creative Testing Survey For
Banking And Financial Services Industry

Use this ad campaign testing survey template for the banking and financial industry. This survey aims to understand current advertising metrics, campaign impact with its recall value, and engaging elements such as video or photos.

Ad Creative Testing Survey For Banking & Financial Services Industry

1.Which type of advertisement content do you find more engaging or impactful for <Your Brand>? (MCQ-Single Selection)
○ Images
○ Videos

2.For image-based ads, which elements do you think are essential for capturing your attention? (MCQ-Multiple Selection)
□ Clear and concise messaging
□ Eye-catching visuals or graphics
□ Relevant and relatable content
□ Use of brand colors and logos
□ Creative design elements
□ Others (Please specify)

3. For video-based ads, which duration do you prefer for better engagement?(MCQ-Single Selection)
○ Less than 15 seconds
○ 15-30 seconds
○ 30-60 seconds
○ More than 60 seconds

4. What type of message or story do you prefer in an advertisement for <Your Brand>? (MCQ-Multiple Selection)
□ Educational or informative content
□ Emotional storytelling
□ Humorous or light-hearted approach
□ Inspirational or motivational content
□ Action-oriented or direct messaging
□ Others (Please specify)

5. Which ad format do you believe would better convey <Your Brand>’s message effectively?  (MCQ-Single Selection)
○ Static image with text overlay
○ Animated image or GIF
○ Live-action video
○ Animated video

6. What emotions or feelings should an ad for <Your Brand> evoke in its audience? (MCQ-Single Selection)
○ Trust
○ Confidence
○ Security
○ Happiness
○ Curiosity
○ Others (Please specify)

7. What elements in an ad would make you more likely to consider <Your Brand>’s services/products? (MCQ-Multiple Selection)
□ Clear call-to-action
□ Demonstrating benefits or advantages
□ Showcasing customer testimonials or reviews
□ Highlighting unique features
□ Offering limited-time offers or promotions
□ Others (Please specify)

8. How likely are you to share an advertisement for <Your Brand> with others if it resonates with you? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. If you have any specific preferences or suggestions for an effective advertisement for <Your Brand>, please share your thoughts. (Open-ended)
Ans: ___________________________________________

10. Which advertising platform or medium do you find most effective for delivering <Your Brand>’s message?  (MCQ-Single Selection)
○ Social media platforms (e.g., Facebook, Instagram)
○ Television commercials
○ Online video streaming services (e.g., YouTube)
○ Billboards/outdoor ads
○ Others (Please specify)