Ad Creative Testing Survey For
Banking And Financial Services Industry

1.Which type of advertisement content do you find more engaging or impactful for <Your Brand>? (MCQ-Single Selection)
○ Images
○ Videos

2.For image-based ads, which elements do you think are essential for capturing your attention? (MCQ-Multiple Selection)
□ Clear and concise messaging
□ Eye-catching visuals or graphics
□ Relevant and relatable content
□ Use of brand colors and logos
□ Creative design elements
□ Others (Please specify)

3. For video-based ads, which duration do you prefer for better engagement?(MCQ-Single Selection)
○ Less than 15 seconds
○ 15-30 seconds
○ 30-60 seconds
○ More than 60 seconds

4. What type of message or story do you prefer in an advertisement for <Your Brand>? (MCQ-Multiple Selection)
□ Educational or informative content
□ Emotional storytelling
□ Humorous or light-hearted approach
□ Inspirational or motivational content
□ Action-oriented or direct messaging
□ Others (Please specify)

5. Which ad format do you believe would better convey <Your Brand>’s message effectively?  (MCQ-Single Selection)
○ Static image with text overlay
○ Animated image or GIF
○ Live-action video
○ Animated video

6. What emotions or feelings should an ad for <Your Brand> evoke in its audience? (MCQ-Single Selection)
○ Trust
○ Confidence
○ Security
○ Happiness
○ Curiosity
○ Others (Please specify)

7. What elements in an ad would make you more likely to consider <Your Brand>’s services/products? (MCQ-Multiple Selection)
□ Clear call-to-action
□ Demonstrating benefits or advantages
□ Showcasing customer testimonials or reviews
□ Highlighting unique features
□ Offering limited-time offers or promotions
□ Others (Please specify)

8. How likely are you to share an advertisement for <Your Brand> with others if it resonates with you? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. If you have any specific preferences or suggestions for an effective advertisement for <Your Brand>, please share your thoughts. (Open-ended)
Ans: ___________________________________________

10. Which advertising platform or medium do you find most effective for delivering <Your Brand>’s message?  (MCQ-Single Selection)
○ Social media platforms (e.g., Facebook, Instagram)
○ Television commercials
○ Online video streaming services (e.g., YouTube)
○ Billboards/outdoor ads
○ Others (Please specify)