Ad Creative Testing Survey
For Insurance Industry

Use this ad campaign testing survey template for the insurance coverage industry. This survey aims to understand current advertising metrics, campaign impact with its recall value, and engaging elements such as video or photos.

Ad Creative Testing Survey For Insurance Industry

1. Which type of advertisement format do you find more appealing or engaging when considering insurance products/services? (MCQ-Multiple Selection)
□ Image-based advertisements
□ Video-based advertisements

2. How likely are you to pay attention to an image-based advertisement promoting insurance products/services? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

3.How likely are you to pay attention to a video-based advertisement promoting insurance products/services? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

4. What attributes do you prefer in an image-based advertisement for insurance? (MCQ-Multiple Selection)
□ Clear and concise message
□ Eye-catching visuals or graphics
□ Relevant and relatable imagery
□ Easily understandable without much text
□ Other (Please specify)

5. What attributes do you prefer in a video-based advertisement for insurance? (MCQ-Multiple Selection)
□ Engaging storytelling
□ Clear explanation of benefits or features
□ Visual demonstration of services
□ Concise and to the point
□ Other (Please specify): [Open-ended]

6. Which format do you believe would better convey the advantages or benefits of insurance products/services? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements
○ Both are equally effective

7. In your experience, which format tends to grab your attention and retain it for a longer duration? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements
○ Both equally grab and retain attention

8. Are there specific elements or features you would like to see in <Your Brand>’s advertisements regardless of the format? (Open-ended)
Ans: ___________________________________________

9.  Which type of advertisement do you think would be more likely to influence your decision to consider <Your Brand> for insurance? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements
○ Equally likely to be influenced by both types

10. If you had to choose one format for <Your Brand>’s future advertising campaign, which would you prefer? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements