Ad Creative Testing Survey
For Marketplaces Industry
Evaluate the effectiveness of marketing campaigns with this ad creative testing survey. This survey reveals how different ad creatives perform across various segments. Use the survey data to optimize your ad campaign and visuals to boost viewer engagement and conversion rates.
Ad Creative Testing Survey For Marketplaces Industry
1.What comes to your mind when you think about <Your Brand>? (MCQ-Single Selection)
○ a. Quality products/services
○ b. Variety of choices
○ c. User-friendly platform
○ d. Trustworthy reputation
2. How often do you use <Your Brand>? (MCQ-Single Selection)
○ a. Daily
○ b. Weekly
○ c. Monthly
○ d. Rarely
○ e. Never used
3. Where did you first hear about <Your Brand>? (MCQ-Single Selection)
○ a. Social media (Specify: ________________)
○ b. Online advertisements
○ c. Word-of-mouth
○ d. Search engine results
○ e. Other (Please specify: ________________)
4. Which aspect of <Your Brand> appeals to you the most? (MCQ-Single Selection)
○ a. Competitive pricing
○ b. Convenience of shopping
○ c. Customer service/support
○ d. Wide range of products/services
○ e. Other (Specify: ________________)
5. What motivates you to choose <Your Brand> over competitors? (MCQ Single Selection)
○ a. Promotional offers/deals
○ b. Brand reputation
○ c. Positive reviews/testimonials
○ d. Unique features/services offered
○ e. Other (Specify: ________________)
6. How likely are you to recommend <Your Brand> to a friend or colleague? (MCQ Single Selection)
○ a. Extremely likely
○ b. Likely
○ c. Neutral
○ d. Unlikely
○ e. Extremely unlikely
7. Which platform do you prefer for viewing advertisements?(MCQ Single Selection)
○ a. Social media (Specify: ________________)
○ b. Television
○ c. YouTube/Online video platforms
○ d. Other (Please specify: ________________)
8. Select the features that you find most appealing in an advertisement (MCQ Single Selection)
○ a. Eye-catching visuals
○ b. Clear and concise message
○ c. Emotional appeal
○ d. Humorous content
○ e. Relatable characters/stories
9. Would you prefer <Your Brand>’s advertising content in the form of:(MCQ Single Selection)
○ a. Images
○ b. Videos
○ c. No preference
10. Open-ended question: What improvements would you suggest for <Your Brand>’s advertising strategy to enhance brand visibility and appeal? (Open-ended)
Ans: ___________________________________________