Ad Creative Testing Survey
For Real Estate Industry

1. Have you previously seen or interacted with <Your Brand>’s advertisements? (MCQ-Single Selection)
○ Yes
○ No

2. Which type of advertisement format do you generally find more engaging or memorable? (MCQ-Multiple Selection)
□ Images
□ Videos
□ Both equally engaging
□ Neither

3. What kind of ad format do you recall seeing for <Your Brand>? (MCQ-Multiple Selection)
□ Image-based ads
□ Video-based ads
□ Don’t remember seeing any ads
□ Other (Please specify)

4. Which ad format do you think better conveys information about real estate properties/services? (MCQ-Single Selection)
○ Images
○ Videos
○ Both equally effective
○ Neither

5. In your opinion, which ad format captures attention more effectively? (MCQ-Single Selection)
○ Images
○ Videos
○ Both equally attention-grabbing
○ Neither

6. Which ad format would you prefer when searching for real estate properties/services? (MCQ-Multiple Selection)
□ Images
□ Videos
□ No preference

7. Do you think <Your Brand> effectively uses the chosen ad format(s) in its advertising campaigns? (MCQ-Single Selection)
○ Yes
○ No
○ Not sure/don’t recall

8. What specific elements do you think are crucial for a successful real estate advertisement? (MCQ-Multiple Selection)
□ High-quality visuals
□ Clear property/service information
□ Engaging storytelling
□ Demonstrating property features
□ Other (Please specify)

9. Is there a particular ad format (image/video) that you believe is more persuasive in influencing your decision-making process for real estate-related matters? (Open-ended)
Ans: ___________________________________________

10. Any additional comments or suggestions regarding <Your Brand>’s advertisement format that you’d like to share? (Open-ended)
Ans: ___________________________________________