Ad Creative Testing Survey
For Retail Industry

Share this ad creative testing survey template among your target audience in the retail industry. This survey aims to explore the preferred type of advertisement (images, videos, or no preference), factors influencing preference and campaign impact in capturing attention and influencing purchasing decisions.

Ad Creative Testing Survey For Retail Industry

1. Which type of advertisement do you prefer when engaging with brands like <Your Brand>? (MCQ-Single Selection)
○ Images
○ Videos
○ No preference

2. What influences your preference for a particular type of advertisement? (MCQ-Multiple Selection)
□ Clarity in delivering the message
□ Visual appeal
□ Ability to evoke emotions or interest
□ Ease of understanding the product/service
□ None of the above

3. In your opinion, which type of advertisement (image or video) is more likely to capture your attention while browsing online or on social media? (MCQ-Single Selection)
○ Images
○ Videos
○ Both equally

4. Do you find images or videos more effective in influencing your purchasing decisions when viewing advertisements? (MCQ-Single Selection)
○ Images
○ Videos
○ Both equally effective
○ Neither significantly influences my decisions

5. Which format do you believe provides a clearer representation of <Your Brand>’s products/services? (MCQ-Single Selection)
○ Images
○ Videos
○ Both provide clear representation

6. For online advertisements, which format would you consider more likely to encourage you to click and explore further? (MCQ-Single Selection)
○ Images
○ Videos
○ Both equally encourage further exploration
○ Neither strongly encourages further exploration

7. Which type of advertisement do you think is more memorable or likely to leave a lasting impression on you? (MCQ-Single Selection)
○ Images
○ Videos
○ Both equally memorable

8. What emotions or reactions do you associate with images or videos used in advertisements for <Your Brand>?(Open-ended)

Ans: ___________________________________________

9. Are there any specific elements you prefer to see in images or videos used for <Your Brand>’s advertisements?(Open-ended)

Ans: ___________________________________________

10. In your opinion, which type of advertisement would be more effective for <Your Brand> in capturing a larger audience? (Open-ended)

Ans: ___________________________________________