Ad Creative Testing Survey
For SaaS industry

Optimize ad effectiveness for your brand in the SaaS industry with our Ad Creative Testing Survey. Refine between image and video formats, capture audience preferences and engagement triggers.

Ad Creative Testing Survey For SaaS industry

1. Which ad format do you find more engaging and compelling for <Your Brand>? (MCQ-Single Selection)
○ Image
○ Video

2. If you chose ‘Image’, what elements in an image ad would attract you the most?  (MCQ-Multiple Selection)
□ Clear Brand Message
□ Visually Appealing Graphics
□ Concise Text Description
□ Use of Colors
□ High-Quality Images
□ Other (Please specify)

3. If you chose ‘Video’, what duration of video would you prefer for an ad related to <Your Brand>? (MCQ-Single Selection)
○ Less than 30 seconds
○ 30 seconds to 1 minute
○ 1 to 2 minutes

4. What specific content would you expect to see in a video ad for <Your Brand>?  (MCQ-Multiple Selection)
□ Product/Service Demonstrations
□ Customer Testimonials
□ Problem-Solution Approach
□ Brand Storytelling
□ Interactive Elements
□ Other (Please specify)

5. Which type of ad do you believe would effectively convey <Your Brand>’s message to its audience? (MCQ-Single Selection)
○ Image
○ Video

6. If you prefer ‘Image’ ads, what emotions or messages should the image evoke to capture your attention effectively? (Open-Ended)
Ans: ________________________________________

7. If you prefer ‘Video’ ads, what specific storyline or scenario would you find most engaging for <Your Brand>’s advertisement? (Open-Ended)
Ans: ________________________________________

8. What call-to-action (CTA) would encourage you to take further steps after viewing the ad? (MCQ-Multiple Selection)
□ Visit Website
□ Sign Up for a Free Trial
□ Download a Resource
□ Request a Demo
□ Make a Purchase
□ Other (Please specify): [Open-Ended]

9. Which ad format (image or video) do you believe would leave a longer-lasting impression about <Your Brand>? (MCQ-Single Selection)
○ Image
○ Video

10. Demographic Information: (MCQ-Single Selection)
○ Age
○ Gender
○ Male
○ Female
○ Other
○ Occupation
○ Location