Ad Creative Testing Survey
For SaaS industry

1. Which ad format do you find more engaging and compelling for <Your Brand>? (MCQ-Single Selection)
○ Image
○ Video

2. If you chose ‘Image’, what elements in an image ad would attract you the most?  (MCQ-Multiple Selection)
□ Clear Brand Message
□ Visually Appealing Graphics
□ Concise Text Description
□ Use of Colors
□ High-Quality Images
□ Other (Please specify)

3. If you chose ‘Video’, what duration of video would you prefer for an ad related to <Your Brand>? (MCQ-Single Selection)
○ Less than 30 seconds
○ 30 seconds to 1 minute
○ 1 to 2 minutes

4. What specific content would you expect to see in a video ad for <Your Brand>?  (MCQ-Multiple Selection)
□ Product/Service Demonstrations
□ Customer Testimonials
□ Problem-Solution Approach
□ Brand Storytelling
□ Interactive Elements
□ Other (Please specify)

5. Which type of ad do you believe would effectively convey <Your Brand>’s message to its audience? (MCQ-Single Selection)
○ Image
○ Video

6. If you prefer ‘Image’ ads, what emotions or messages should the image evoke to capture your attention effectively? (Open-Ended)
Ans: ________________________________________

7. If you prefer ‘Video’ ads, what specific storyline or scenario would you find most engaging for <Your Brand>’s advertisement? (Open-Ended)
Ans: ________________________________________

8. What call-to-action (CTA) would encourage you to take further steps after viewing the ad? (MCQ-Multiple Selection)
□ Visit Website
□ Sign Up for a Free Trial
□ Download a Resource
□ Request a Demo
□ Make a Purchase
□ Other (Please specify): [Open-Ended]

9. Which ad format (image or video) do you believe would leave a longer-lasting impression about <Your Brand>? (MCQ-Single Selection)
○ Image
○ Video

10. Demographic Information: (MCQ-Single Selection)
○ Age
○ Gender
○ Male
○ Female
○ Other
○ Occupation
○ Location