Ad Creative Testing Survey For
Travel And Hospitality Industry

Assess your ad creatives and testing using this survey template for your organisation. This survey aims to gather insights into the preferences and engagement levels of customers regarding advertisement formats (image vs. video) within the travel and hospitality industry.

Ad Creative Testing Survey For Travel & Hospitality Industry

1. Have you previously interacted with <Your Brand>’s advertisements? (MCQ-Single Selection)
○ Yes
○ No

2. Which type of advertisement do you generally find more engaging or impactful? (MCQ-Single Selection)
○ Images
○ Videos

3. Please select the aspects you consider important in an advertisement for travel and hospitality services.  (MCQ-Multiple Selection)
□ Visual appeal
□ Clear messaging
□ Emotional appeal (evoke feelings related to travel)
□ Information accuracy
□ None of the above

4. Among the ads you’ve seen, which one do you recall the most vividly? (MCQ-Single Selection)
○ Ad with captivating images
○ Ad with an engaging video

5. What content do you believe is more effective in catching your attention and motivating action for travel-related ads? (MCQ-Multiple Selection)
□ Stunning scenery or destinations showcased
□ Engaging storytelling about travel experiences
□ Information about unique services or offerings
□ Customer testimonials or reviews
□ None of the above

6. How likely are you to engage with a travel advertisement that features <Your Brand> in an image format? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

7. Similarly, how likely are you to engage with a travel advertisement that features <Your Brand> in a video format? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

8. What specific elements or attributes in a video or image ad for travel and hospitality services would captivate your interest the most? (MCQ-Multiple Selection)
□ High-quality visuals
□ Compelling storytelling
□ Use of music or sound effects
□ Highlighting unique travel experiences
□ None of the above

9. IIf you had to choose between an image ad and a video ad for <Your Brand>, which one would you prefer? (MCQ-Single Selection)
○ Image ad
○ Video ad

10. What improvements or additional elements would you suggest for <Your Brand>’s ad creatives to make them more compelling? (Open-ended)

Ans: _________________________________________________