Advertising Effectiveness Survey For
Apparel And Fashion Industry

1. How familiar are you with <Your Brand>’s products? (MCQ-Single Selection)
○ Very familiar
○ Somewhat familiar
○ Not familiar at all

2. Have you seen or heard any advertisements for <Your Brand> in the past six months? (MCQ-Multiple Selection)
□ TV commercials
□ Social media ads
□ Billboards/outdoor ads
□ Online banners or pop-ups
□ Print ads in magazines/newspapers

3. Where did you most recently encounter an advertisement for <Your Brand>? (MCQ-Single Selection)
○ Social media platforms
○ Television
○ Outdoor locations
○ Online while browsing
○ Other

4. Which of the following words would you associate with <Your Brand>? (MCQ-Multiple Selection)
□ Trendy
□ Affordable
□ High-quality
□ Stylish
□ Innovative
□ Sustainable

5. How likely are you to consider purchasing products from <Your Brand> after seeing its advertisements? (MCQ-Single Selection)
○ Very likely
○ Somewhat likely
○ Not likely at all

6. What makes you most interested in <Your Brand>’s products? (Open-ended)
Ans: ___________________________________________________

7. If you have made a purchase from <Your Brand>, what influenced your decision? (MCQ-Multiple Selection)
□ Positive reviews/testimonials
□ Discounts or promotions
□ Celebrity endorsements
□ Unique design or style
□ Quality of materials
□ Others’ recommendations

8. How frequently do you engage with <Your Brand> on social media platforms? (MCQ-Single Selection)
○ Multiple times a day
○ Once a day
○ A few times a week
○ Rarely
○ Never

9. Which social media platform do you primarily use to engage with brands like <Your Brand>? (MCQ-Single Selection)
○ Instagram
○ Facebook
○ Twitter
○ TikTok
○ Other

10. What improvements or changes would you like to see from <Your Brand>? (Open-ended)
Ans: ___________________________________________________