Advertising Effectiveness Survey For
Apparel And Fashion Industry

Evaluate the brand impact with this advertising effectiveness survey template for the Apparel and Fashion Industry. This survey aims to grab insights on brand familiarity, recent encounters with branding campaigns and brand associations.

Advertising Effectiveness Survey For Apparel & Fashion Industry

1. How familiar are you with <Your Brand>’s products? (MCQ-Single Selection)
○ Very familiar
○ Somewhat familiar
○ Not familiar at all

2. Have you seen or heard any advertisements for <Your Brand> in the past six months? (MCQ-Multiple Selection)
□ TV commercials
□ Social media ads
□ Billboards/outdoor ads
□ Online banners or pop-ups
□ Print ads in magazines/newspapers

3. Where did you most recently encounter an advertisement for <Your Brand>? (MCQ-Single Selection)
○ Social media platforms
○ Television
○ Outdoor locations
○ Online while browsing
○ Other

4. Which of the following words would you associate with <Your Brand>? (MCQ-Multiple Selection)
□ Trendy
□ Affordable
□ High-quality
□ Stylish
□ Innovative
□ Sustainable

5. How likely are you to consider purchasing products from <Your Brand> after seeing its advertisements? (MCQ-Single Selection)
○ Very likely
○ Somewhat likely
○ Not likely at all

6. What makes you most interested in <Your Brand>’s products? (Open-ended)
Ans: ___________________________________________________

7. If you have made a purchase from <Your Brand>, what influenced your decision? (MCQ-Multiple Selection)
□ Positive reviews/testimonials
□ Discounts or promotions
□ Celebrity endorsements
□ Unique design or style
□ Quality of materials
□ Others’ recommendations

8. How frequently do you engage with <Your Brand> on social media platforms? (MCQ-Single Selection)
○ Multiple times a day
○ Once a day
○ A few times a week
○ Rarely
○ Never

9. Which social media platform do you primarily use to engage with brands like <Your Brand>? (MCQ-Single Selection)
○ Instagram
○ Facebook
○ Twitter
○ TikTok
○ Other

10. What improvements or changes would you like to see from <Your Brand>? (Open-ended)
Ans: ___________________________________________________