Advertising Effectiveness Survey
For Agriculture Industry

Understand campaign impact using this advertising effectiveness survey template.
This survey aims to gauge the reach, appeal, and effectiveness of your company’s advertising campaign within the agriculture industry.

Advertising Effectiveness Survey For Agriculture Industry

1.  Have you recently seen or heard any advertisements for agricultural products/services by <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

2. Where have you encountered <Your Brand>’s advertisements? (MCQ-Multiple Selection)
□ Television commercials
□ Radio advertisements
□ Online advertisements (websites, social media)
□ Printed materials (magazines, newspapers)
□ Agricultural events or exhibitions
□ Other (Please specify)

3. How would you rate the frequency of <Your Brand>’s advertisements that you’ve come across? (MCQ-Single Selection)
○ Very frequent
○ Somewhat frequent
○ Occasional
○ Rare
○ Have not noticed any advertisements

4. Which aspect of <Your Brand>’s advertisements do you find most appealing or memorable? (MCQ-Single Selection)
○ Visual design or graphics
○ Catchy slogans or jingles
○ Information presented
○ Celebrity endorsements (if applicable)
○ Other (Please specify

5. How likely are you to take action (e.g., visit the website, inquire about products/services) after seeing an advertisement for <Your Brand>?
 (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

6. Do you feel that <Your Brand>’s advertisements effectively convey the benefits of its products/services? (MCQ-Single Selection)
○ Yes
○ No

7. Which platforms or mediums do you think would enhance the reach and impact of <Your Brand>’s advertising campaign? (MCQ-Multiple Selection)
□ Social media platforms (Facebook, Instagram, Twitter)
□ YouTube or other video streaming platforms
□ Farming/agriculture-related websites or forums
□ Mobile apps targeted at farmers/agricultural professionals
□ Television commercials on specific agricultural channels
□ Other (Please specify)

8. Have you ever engaged with <Your Brand> through its advertisements, such as clicking on an online ad or interacting with a social media post?
(MCQ-Single Selection)
○ Yes
○ No

9. What changes or improvements would you suggest to make <Your Brand>’s advertisements more effective?  (Open-ended)
Ans: ___________________________________________________

10.How likely are you to recommend <Your Brand> to others based on the information presented in its advertisements?
(MCQ-Single Selection)

○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely