Advertising Effectiveness survey
for Automotive industry

1. Please select the option that best describes your awareness of <Your Brand> : (Multiple)
○  I have never heard of <Your Brand>
○  I have heard of <Your Brand>, but I don’t know what it does
○  I know what <Your Brand> does, but I have never considered using it
○  I have considered using <Your Brand>, but I haven’t made a purchase yet
○  I have used <Your Brand> in the past
○  I am a loyal customer of <Your Brand>

2. How did you first become aware of <Your Brand>? (Open-ended)
Ans: ___________________________________________

3. Which of the following ad campaigns or platforms have you encountered advertisements for <Your Brand>? (Multiple Type)
□  TV commercials
□  Radio ads
□  Online banner ads
□  Social media ads
□  Search engine ads
□  Billboards and outdoor advertising
□  Print magazine or newspaper ads
□  Email marketing
□  Other (please specify)

4. In the past year, how frequently have you seen or heard advertisements for <Your Brand>? (Multiple)
○  Multiple times a day
○  Once a day
○  Several times a week
○  Once a week
○  A few times a month
○  Rarely or never

5. Have you ever engaged with <Your Brand> on social media, such as following, liking, or commenting on its posts? (Multiple)
○  Yes
○  No

6. Which of the following words or phrases come to mind when you think of <Your Brand>? (Open-ended)
Ans: ___________________________________________

7. Select the factors that would make you more likely to consider using <Your Brand> for automotive products or services. (Multiple Type)
□  Positive customer reviews
□  Competitive pricing
□  Innovative technology
□  Good warranty or guarantee
□  Trustworthy brand reputation
□  Exceptional customer service
□  Recommendations from friends or family
□  Eco-friendly or sustainable practices
□  Other (please specify)

8. On a scale of 1 to 10, how likely are you to recommend <Your Brand> to a friend or colleague, with 1 being highly unlikely and 10 being highly likely? (Multiple)
○  1
○  2
○  3
○  4
○  5
○  6
○  7
○  8
○  9
○  10

9. Please share any additional comments or feedback you have about your experience with <Your Brand>. (Open-ended)
Ans: ___________________________________________

10. How can we improve our advertising efforts to better reach and influence you as a potential customer? (Open-ended)
Ans: ___________________________________________