Advertising Effectiveness survey
for Automotive industry

Understand the advertising impact of your brand using this survey template for the automobile industry.
This survey aims to measure how well an advertising campaign reaches and influences the intended audience.

Advertising Effectiveness Survey For Automotive Industry

1. Please select the option that best describes your awareness of <Your Brand> : (Multiple)
○  I have never heard of <Your Brand>
○  I have heard of <Your Brand>, but I don’t know what it does
○  I know what <Your Brand> does, but I have never considered using it
○  I have considered using <Your Brand>, but I haven’t made a purchase yet
○  I have used <Your Brand> in the past
○  I am a loyal customer of <Your Brand>

2. How did you first become aware of <Your Brand>? (Open-ended)
Ans: ___________________________________________

3. Which of the following ad campaigns or platforms have you encountered advertisements for <Your Brand>? (Multiple Type)
□  TV commercials
□  Radio ads
□  Online banner ads
□  Social media ads
□  Search engine ads
□  Billboards and outdoor advertising
□  Print magazine or newspaper ads
□  Email marketing
□  Other (please specify)

4. In the past year, how frequently have you seen or heard advertisements for <Your Brand>? (Multiple)
○  Multiple times a day
○  Once a day
○  Several times a week
○  Once a week
○  A few times a month
○  Rarely or never

5. Have you ever engaged with <Your Brand> on social media, such as following, liking, or commenting on its posts? (Multiple)
○  Yes
○  No

6. Which of the following words or phrases come to mind when you think of <Your Brand>? (Open-ended)
Ans: ___________________________________________

7. Select the factors that would make you more likely to consider using <Your Brand> for automotive products or services. (Multiple Type)
□  Positive customer reviews
□  Competitive pricing
□  Innovative technology
□  Good warranty or guarantee
□  Trustworthy brand reputation
□  Exceptional customer service
□  Recommendations from friends or family
□  Eco-friendly or sustainable practices
□  Other (please specify)

8. On a scale of 1 to 10, how likely are you to recommend <Your Brand> to a friend or colleague, with 1 being highly unlikely and 10 being highly likely? (Multiple)
○  1
○  2
○  3
○  4
○  5
○  6
○  7
○  8
○  9
○  10

9. Please share any additional comments or feedback you have about your experience with <Your Brand>. (Open-ended)
Ans: ___________________________________________

10. How can we improve our advertising efforts to better reach and influence you as a potential customer? (Open-ended)
Ans: ___________________________________________