Advertising Effectiveness Survey For
Beauty And Personal Care Industry

Use our advertising effectiveness survey template for your brand in the Beauty and Personal Care industry. This survey will assess recall frequency, influence on product interest, attention-grabbing elements and engagement levels of your advertising campaigns.

Advertising Effectiveness Survey For Beauty & Personal Care Industry

1. Have you recently come across advertising for <Your Brand> in the Beauty and Personal Care industry?  (MCQ-Single Selection)
○ Yes
○ No

2.Where did you see/hear about <Your Brand>’s advertising? (MCQ-Multiple Selection)
□ Social Media Platforms (e.g., Facebook, Instagram)
□ Television Commercials
□ Online Advertisements (e.g., banner ads, sponsored content)
□ Magazines or Print Media
□ Influencer Collaborations
□ Other (please specify)

3. Do you recall the message or theme of <Your Brand>’s recent advertising? (MCQ-Single Selection)
○ Yes, very clearly
○ Somewhat
○ No, not at all

4. How frequently have you encountered <Your Brand>’s advertising in the past month? (MCQ-Single Selection)
○ Several times a day
○ Once a day
○ A few times a week
○ Once a week
○ Less than once a week

5. Did <Your Brand>’s advertising influence your perception or interest in their Beauty and Personal Care products? (MCQ-Single Selection)
○ Yes, positively
○ Yes, negatively
○ No, not really
○ Not sure

6. Which aspect of <Your Brand>’s advertising caught your attention the most? (MCQ-Multiple Selection)
□ Visuals/Graphics
□ Message/Tagline
□ Celebrity/Influencer Endorsements
□ Product Presentation
□ Promotions/Offers
□ Other (please specify)

7. Did you engage with <Your Brand>’s advertising by visiting their website or social media pages after seeing/hearing the ad? (MCQ-Single Selection)
○ Yes
○ No

8. What improvements would you suggest for <Your Brand>’s advertising to be more impactful? (Open-ended)
Ans: ___________________________________________________

9. What specific Beauty and Personal Care products do you think are overpriced in the market? (MCQ-Single Selection)
○ Images
○ Videos
○ Interactive Content (e.g., quizzes, AR filters)
○ Other (please specify)

10. In your opinion, what makes a Beauty and Personal Care brand’s advertisement memorable? (Open-ended)
Ans: ___________________________________________________