Advertising Effectiveness Survey For
Beauty And Personal Care Industry

1. Have you recently come across advertising for <Your Brand> in the Beauty and Personal Care industry?  (MCQ-Single Selection)
○ Yes
○ No

2.Where did you see/hear about <Your Brand>’s advertising? (MCQ-Multiple Selection)
□ Social Media Platforms (e.g., Facebook, Instagram)
□ Television Commercials
□ Online Advertisements (e.g., banner ads, sponsored content)
□ Magazines or Print Media
□ Influencer Collaborations
□ Other (please specify)

3. Do you recall the message or theme of <Your Brand>’s recent advertising? (MCQ-Single Selection)
○ Yes, very clearly
○ Somewhat
○ No, not at all

4. How frequently have you encountered <Your Brand>’s advertising in the past month? (MCQ-Single Selection)
○ Several times a day
○ Once a day
○ A few times a week
○ Once a week
○ Less than once a week

5. Did <Your Brand>’s advertising influence your perception or interest in their Beauty and Personal Care products? (MCQ-Single Selection)
○ Yes, positively
○ Yes, negatively
○ No, not really
○ Not sure

6. Which aspect of <Your Brand>’s advertising caught your attention the most? (MCQ-Multiple Selection)
□ Visuals/Graphics
□ Message/Tagline
□ Celebrity/Influencer Endorsements
□ Product Presentation
□ Promotions/Offers
□ Other (please specify)

7. Did you engage with <Your Brand>’s advertising by visiting their website or social media pages after seeing/hearing the ad? (MCQ-Single Selection)
○ Yes
○ No

8. What improvements would you suggest for <Your Brand>’s advertising to be more impactful? (Open-ended)
Ans: ___________________________________________________

9. What specific Beauty and Personal Care products do you think are overpriced in the market? (MCQ-Single Selection)
○ Images
○ Videos
○ Interactive Content (e.g., quizzes, AR filters)
○ Other (please specify)

10. In your opinion, what makes a Beauty and Personal Care brand’s advertisement memorable? (Open-ended)
Ans: ___________________________________________________