Advertising Effectiveness survey
for Consumer Goods industry

Study advertising effectiveness with this survey template for the consumer goods industry.
This survey evaluates the advertising impact of your brand by exploring audience exposure,
recall frequency, emotional associations, memorable elements, impact on purchasing
consideration and engagement behaviors in advertising campaigns.

Advertising Effectiveness Survey
For Consumer Goods Industry

1. Have you recently seen or heard any advertisements for <Your Brand>? (Multiple)
○ Yes
○ No

2. Where have you encountered advertisements for <Your Brand>? (Multiple Type)
□ Television
□ Radio
□ Social media platforms (e.g., Facebook, Instagram)
□ Online banners or pop-ups
□ Billboards or outdoor ads
□ Print media (newspapers, magazines)
□ None of the above

3. How frequently do you recall seeing or hearing <Your Brand>’s advertisements in the past month? (Multiple)
○ Almost daily
○ Several times a week
○ Once a week
○ Occasionally
○ Rarely or never

4. What emotions or feelings do you associate with <Your Brand>’s recent advertisements? (Multiple Type)
□ Joy/happiness
□ Excitement
□ Trustworthiness
□ Boredom
□ Confusion
□ None of the above

5. Which specific advertisement from <Your Brand> do you remember the most? (If applicable) (Open-ended)
Ans: ___________________________________________

6. What message or information do you recall from <Your Brand>’s recent advertisements? (Open-ended)
Ans: ___________________________________________

7. How likely are you to consider purchasing <Your Brand> products/services after seeing or hearing its advertisements? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

8. Which aspects of <Your Brand>’s advertisements do you find most appealing or memorable? (Multiple Type)
□ Visual design
□ Catchy slogan or jingle
□ Storytelling elements
□ Celebrity endorsements
□ Clear message about the product/service
□ None of the above

9. How do you usually engage with <Your Brand>’s advertisements? (Multiple Type)
□ Clicking on online ads
□ Sharing or commenting on social media ads
□ Ignoring ads
□ Visiting the website after seeing an ad
□ None of the above

10. What improvements or changes would you suggest for <Your Brand>’s future advertising campaigns? (Open-ended)
Ans: ___________________________________________