Advertising Effectiveness survey
for Consumer Goods industry

1. Have you recently seen or heard any advertisements for <Your Brand>? (Multiple)
○ Yes
○ No

2. Where have you encountered advertisements for <Your Brand>? (Multiple Type)
□ Television
□ Radio
□ Social media platforms (e.g., Facebook, Instagram)
□ Online banners or pop-ups
□ Billboards or outdoor ads
□ Print media (newspapers, magazines)
□ None of the above

3. How frequently do you recall seeing or hearing <Your Brand>’s advertisements in the past month? (Multiple)
○ Almost daily
○ Several times a week
○ Once a week
○ Occasionally
○ Rarely or never

4. What emotions or feelings do you associate with <Your Brand>’s recent advertisements? (Multiple Type)
□ Joy/happiness
□ Excitement
□ Trustworthiness
□ Boredom
□ Confusion
□ None of the above

5. Which specific advertisement from <Your Brand> do you remember the most? (If applicable) (Open-ended)
Ans: ___________________________________________

6. What message or information do you recall from <Your Brand>’s recent advertisements? (Open-ended)
Ans: ___________________________________________

7. How likely are you to consider purchasing <Your Brand> products/services after seeing or hearing its advertisements? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

8. Which aspects of <Your Brand>’s advertisements do you find most appealing or memorable? (Multiple Type)
□ Visual design
□ Catchy slogan or jingle
□ Storytelling elements
□ Celebrity endorsements
□ Clear message about the product/service
□ None of the above

9. How do you usually engage with <Your Brand>’s advertisements? (Multiple Type)
□ Clicking on online ads
□ Sharing or commenting on social media ads
□ Ignoring ads
□ Visiting the website after seeing an ad
□ None of the above

10. What improvements or changes would you suggest for <Your Brand>’s future advertising campaigns? (Open-ended)
Ans: ___________________________________________