Advertising Effectiveness Survey
For Education Industry

Engage with our advertising impact survey template for the education industry. Bring customer’s responses on the effectiveness of advertising campaigns and use this feedback for continuous improvement.

Advertising Effectiveness Survey For Education Industry

1. How did you first become aware of <Your Brand>’s recent advertising campaign? (MCQ-Multiple Selection)
□ Television commercials
□ Online/social media ads
□ Radio advertisements
□ Billboards/outdoor ads
□ Email marketing
□ Word of mouth
□ Other (please specify)

2. On a scale from 1 to 5, how frequently have you encountered <Your Brand>’s advertising recently? (MCQ-Single Selection)
○ Rarely
○ Occasionally
○ Moderately
○ Frequently
○ Very frequently

3. Which specific aspect of <Your Brand>’s advertisement caught your attention the most? (MCQ-Multiple Selection)
□ Visual design/creativity
□ Message/content
□ Call to action
□ Celebrity endorsements/testimonials
□ Other (please specify)

4. What actions did you take after seeing or hearing <Your Brand>’s advertisement?  (MCQ-Multiple Selection)
□ Visited the website
□ Followed <Your Brand> on social media
□ Shared or mentioned it to someone else
□ Made a purchase or signed up for more information
□ None of the above
□ Other (please specify)

5. How memorable do you find <Your Brand>’s advertising campaign? (MCQ-Single Selection)
○ Very memorable
○ Memorable
○ Neutral
○ Not very memorable
○ Not memorable at all

6. Which platform or medium do you think <Your Brand> should focus more on for its advertising campaign in the future? (MCQ-Single Selection)
○ Social media
○ Television
○ Online streaming platforms
○ Print media
○ Other (please specify)

7.  Did <Your Brand>’s advertising campaign influence your perception or opinion of the brand? (MCQ-Single Selection)
○ Yes, positively
○ Yes, negatively
○ No, it did not influence my perception
○ Not sure

8. What message or information do you remember the most from <Your Brand>’s recent advertisement? (Open-ended)
Ans: ___________________________________________

9. How likely are you to engage further with <Your Brand> after seeing its recent advertisement? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

10. What improvements or changes, if any, would you suggest for <Your Brand>’s future advertising campaigns? (Open-ended)
Ans: ___________________________________________