Advertising Effectiveness Survey For
Food And Beverage Industry

Advertising Effectiveness Survey For Food And Beverage Industry

Utilize this survey template to understand advertising campaign effectiveness for the food and beverage industry. This survey aims to assess the audience’s interaction, perception, and response to the brand’s advertisements and provide an opportunity for respondents to offer specific feedback for improvement.

Advertising Effectiveness Survey For Food & Beverage Industry

1. Have you recently seen or heard any advertisements for <Your Brand>’s food or beverage products?
 (MCQ-Single Selection)
○ Yes
○ No

2.Through which medium(s) have you encountered <Your Brand>’s advertisements?  (MCQ-Multiple Selection)
○ Television
○ Social Media
○ Radio
○ Online Banner Ads
○ Print (Magazines, Newspapers)
○ Outdoor Billboards
○ None/I’m not sure

3. How frequently have you seen <Your Brand>’s advertisements in the past month?  (MCQ-Single Selection)
○ Multiple times a day
○ Daily
○ A few times a week
○ Once a week or less
○ Not sure/I haven’t noticed

4. How likely are you to consider purchasing <Your Brand>’s products after seeing/hearing their advertisements? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

5. What specific aspect of <Your Brand>’s advertisement caught your attention the most? (MCQ-Multiple Selection)
□ Visuals/Graphics
□ Slogan/Catchphrase
□ Product Presentation
□ Celebrity Endorsement
□ Special Offer/Deal

6. On a scale of 1 to 5, how memorable do you find <Your Brand>’s advertisements? (1 being not memorable, 5 being very memorable)
 (Rating Scale)
□ 1
□ 2
□ 3
□ 4
□ 5

7. Have you engaged with <Your Brand>’s advertisements by visiting their website, social media, or interacting with the brand in any way after seeing the ads? (MCQ-Single Selection)
○ Yes
○ No

8. Which emotions or feelings do you associate with <Your Brand>’s advertisements? (MCQ-Multiple Selection)
□ Happiness/Joy
□ Trust/Reliability
□ Excitement
□ Curiosity
□ Indifference

9. Would you say <Your Brand>’s advertisements effectively communicate the benefits of its products or services? (MCQ-Single Selection)
○ Yes, very effectively
○ Somewhat effectively
○ Neutral
○ Not very effectively
○ Not at all effectively

10.  What improvements or changes would you suggest for <Your Brand>’s advertising campaigns to be more impactful? (Open-ended)
Ans: ___________________________________________