Advertising Effectiveness survey for
Healthcare & Pharmaceuticals industry
Utilize this pricing strategy survey template curated for the healthcare and pharmaceutical industry.
This survey aims to explore brand recall, influence on brand perception, memorable elements, actions
taken as a result and likelihood of consideration or recommendation.
Advertising Effectiveness Survey For
Healthcare & Pharmaceuticals Industry
1. Have you seen or heard any advertisements for <Your Brand> in the past six months? (Multiple)
○ Yes
○ No
2. Where have you encountered <Your Brand>’s advertisements? (Multiple Type)
□ Television
□ Radio
□ Social media
□ Online websites
□ Magazines or newspapers
□ Billboards or outdoor ads
□ Other (Please specify)
3. How well do you recall the content of <Your Brand>’s recent advertisements? (Multiple)
○ Very Well
○ Somewhat Well
○ Not Very Well
○ Not at All
4. Did <Your Brand>’s recent advertisements influence your perception of the brand or its products/services positively? (Multiple)
○ Yes
○ No
○ I’m not sure
5. Which specific message or aspect of <Your Brand>’s advertising campaign do you recall most vividly? (Multiple Type)
□ Brand slogan or tagline
□ Product features or benefits
□ Testimonials or success stories
□ Promotional offers or discounts
□ Visual elements (e.g., logo, images)
□ Other (Please specify)
6. Have you taken any action as a result of <Your Brand>’s recent advertising? (Multiple Type)
□ Visited the website
□ Inquired about products or services
□ Made a purchase
□ Recommended <Your Brand> to others
□ None of the above
7. On a scale from 1 to 10, how likely are you to consider using or recommending <Your Brand> after seeing its recent advertisements? (1 being not likely at all, and 10 being highly likely) (Multiple)
○ 1
○ 2
○ 3
○ 4
○ 5
○ 6
○ 7
○ 8
○ 9
○ 10
8. Is there anything about <Your Brand>’s recent advertising that you found particularly appealing or unappealing? (Open-ended)
Ans: ___________________________________________
9. Is there any specific feedback or suggestions you would like to provide regarding <Your Brand>’s advertising? (Open-ended)
Ans: ___________________________________________
10. Is there anything else you would like to share about your experiences with <Your Brand>’s recent advertising campaign or any other comments you may have? (Open-ended)
Ans: ___________________________________________