Advertising Effectiveness Survey
For Real Estate Industry

Assess advertising campaign impact using this advertising effectiveness survey template.  This survey aims to gauge the effectiveness of advertising campaigns within the real estate industry focusing on agency brand-name recall, impact, and factors influencing a buyer’s perception.

Advertising Effectiveness Survey For Real Estate Industry

1. Have you seen or heard any advertisements for <Your Brand> in the past six months? (MCQ-Single Selection)
○ Yes
○ No

2. Where did you come across <Your Brand>’s advertisements? (MCQ-Multiple Selection)
□ Television commercials
□ Social media platforms (Facebook, Instagram, etc.)
□ Online banner ads
□ Radio advertisements
□ Billboards/outdoor ads
□ Print media (newspapers, magazines)
□ Other (Please specify)

3. Which ad format do you recall encountering for <Your Brand>? (MCQ-Multiple Selection)
□ Video commercials
□ Image/graphic ads
□ Text-based ads
□ Interactive ads
□ Sponsored content/articles
□ Other (Please specify)

4. How frequently have you seen <Your Brand>’s advertisements in the past month? (MCQ-Single Selection)
○ Several times a day
○ Once a day
○ Few times a week
○ Once a week
○ Less than once a week

5. Did <Your Brand>’s advertisements influence your perception or interest in real estate services/products offered? (MCQ-Single Selection)
○ Yes, significantly
○ Yes, somewhat
○ No, not at all

6. Which aspects of <Your Brand>’s advertising appealed to you the most? (MCQ-Multiple Selection)
□ Clear messaging
□ Eye-catching visuals
□ Compelling storytelling
□ Call-to-action
□ Information about services/products
□ Other (Please specify)

7. Did you take any action after seeing <Your Brand>’s advertisements? (MCQ-Multiple Selection)
□ Visited the website
□ Engaged with social media posts
□ Inquired about services/products
□ Shared the advertisement with others
□ Made a purchase or used services
□ Other (Please specify)

8. On a scale from 1 to 5, how likely are you to recommend <Your Brand> based on its advertising campaigns? (MCQ-Single Selection)
○ 1 – Very Unlikely
○ 2 – Unlikely
○ 3 – Neutral
○ 4 – Likely
○ 5 – Very Likely

9. What improvements or changes would you suggest for <Your Brand>’s advertising campaigns to be more effective? (Open-ended)
Ans: ___________________________________________

10. Is there any additional feedback or comments you’d like to share about <Your Brand>’s advertisements? (Open-ended)
Ans: ___________________________________________