Advertising Effectiveness Survey
For Real Estate Industry

1. Have you seen or heard any advertisements for <Your Brand> in the past six months? (MCQ-Single Selection)
○ Yes
○ No

2. Where did you come across <Your Brand>’s advertisements? (MCQ-Multiple Selection)
□ Television commercials
□ Social media platforms (Facebook, Instagram, etc.)
□ Online banner ads
□ Radio advertisements
□ Billboards/outdoor ads
□ Print media (newspapers, magazines)
□ Other (Please specify)

3. Which ad format do you recall encountering for <Your Brand>? (MCQ-Multiple Selection)
□ Video commercials
□ Image/graphic ads
□ Text-based ads
□ Interactive ads
□ Sponsored content/articles
□ Other (Please specify)

4. How frequently have you seen <Your Brand>’s advertisements in the past month? (MCQ-Single Selection)
○ Several times a day
○ Once a day
○ Few times a week
○ Once a week
○ Less than once a week

5. Did <Your Brand>’s advertisements influence your perception or interest in real estate services/products offered? (MCQ-Single Selection)
○ Yes, significantly
○ Yes, somewhat
○ No, not at all

6. Which aspects of <Your Brand>’s advertising appealed to you the most? (MCQ-Multiple Selection)
□ Clear messaging
□ Eye-catching visuals
□ Compelling storytelling
□ Call-to-action
□ Information about services/products
□ Other (Please specify)

7. Did you take any action after seeing <Your Brand>’s advertisements? (MCQ-Multiple Selection)
□ Visited the website
□ Engaged with social media posts
□ Inquired about services/products
□ Shared the advertisement with others
□ Made a purchase or used services
□ Other (Please specify)

8. On a scale from 1 to 5, how likely are you to recommend <Your Brand> based on its advertising campaigns? (MCQ-Single Selection)
○ 1 – Very Unlikely
○ 2 – Unlikely
○ 3 – Neutral
○ 4 – Likely
○ 5 – Very Likely

9. What improvements or changes would you suggest for <Your Brand>’s advertising campaigns to be more effective? (Open-ended)
Ans: ___________________________________________

10. Is there any additional feedback or comments you’d like to share about <Your Brand>’s advertisements? (Open-ended)
Ans: ___________________________________________