Advertising Effectiveness Survey
For Retail Industry

1. How did you become aware of <Your Brand>’s recent advertising campaign? (MCQ-Multiple Selection)
□ Television commercials
□ Social media advertisements (Facebook, Instagram, Twitter, etc.)
□ Online banner ads
□ Radio advertisements
□ Printed media (newspapers, magazines)
□ None of the above

2. Which platforms do you use most frequently and where you prefer to see ads for <Your Brand>? (MCQ-Multiple Selection)
□ Social media platforms
□ Television
□ Online streaming services (Netflix, Hulu, etc.)
□ Websites and blogs
□ None of the above

3. How often have you seen or encountered <Your Brand>’s recent advertising campaign? (MCQ-Single Selection)
○ Multiple times a day
○ Daily
○ Several times a week
○ Once a week
○ Rarely or never

4. Which aspect of <Your Brand>’s advertising campaign do you find most appealing or memorable? (MCQ-Multiple Selection)
□ Visual design and aesthetics
□ Catchy slogans or jingles
□ Engaging storytelling
□ Information about products/services
□ Celebrity endorsements or influencer collaborations
□ None of the above

5. Has <Your Brand>’s advertising campaign influenced your perception or opinion about the brand or its products/services? (MCQ-Single Selection)
○ Yes, significantly
○ Yes, to some extent
○ No, not at all

6. Which emotions or feelings do you associate with <Your Brand>’s recent advertising campaign? (MCQ-Multiple Selection)
□ Happiness
□ Excitement
□ Trust
□ Curiosity
□ None of the above

7. Do you recall any specific messages or taglines from <Your Brand>’s recent advertising campaign? If yes, please share. (Open-ended)
Ans: ___________________________________________

8. How likely are you to engage with or respond to <Your Brand>’s advertising campaign after seeing it? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. Would you recommend <Your Brand>’s products/services to others based on the recent advertising campaign? (MCQ-Single Selection)
○ Yes, definitely
○ Maybe, depending on the campaign impact
○ No, not influenced by the campaign

10. What improvements or changes would you suggest for <Your Brand>’s future advertising campaigns? (Open-ended)
Ans: ___________________________________________