Advertising Effectiveness Survey
For Retail Industry

Find out the advertising effectiveness of your campaign for the retail industry.

Advertising Effectiveness Survey For Retail Industry

1. How did you become aware of <Your Brand>’s recent advertising campaign? (MCQ-Multiple Selection)
□ Television commercials
□ Social media advertisements (Facebook, Instagram, Twitter, etc.)
□ Online banner ads
□ Radio advertisements
□ Printed media (newspapers, magazines)
□ None of the above

2. Which platforms do you use most frequently and where you prefer to see ads for <Your Brand>? (MCQ-Multiple Selection)
□ Social media platforms
□ Television
□ Online streaming services (Netflix, Hulu, etc.)
□ Websites and blogs
□ None of the above

3. How often have you seen or encountered <Your Brand>’s recent advertising campaign? (MCQ-Single Selection)
○ Multiple times a day
○ Daily
○ Several times a week
○ Once a week
○ Rarely or never

4. Which aspect of <Your Brand>’s advertising campaign do you find most appealing or memorable? (MCQ-Multiple Selection)
□ Visual design and aesthetics
□ Catchy slogans or jingles
□ Engaging storytelling
□ Information about products/services
□ Celebrity endorsements or influencer collaborations
□ None of the above

5. Has <Your Brand>’s advertising campaign influenced your perception or opinion about the brand or its products/services? (MCQ-Single Selection)
○ Yes, significantly
○ Yes, to some extent
○ No, not at all

6. Which emotions or feelings do you associate with <Your Brand>’s recent advertising campaign? (MCQ-Multiple Selection)
□ Happiness
□ Excitement
□ Trust
□ Curiosity
□ None of the above

7. Do you recall any specific messages or taglines from <Your Brand>’s recent advertising campaign? If yes, please share. (Open-ended)
Ans: ___________________________________________

8. How likely are you to engage with or respond to <Your Brand>’s advertising campaign after seeing it? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. Would you recommend <Your Brand>’s products/services to others based on the recent advertising campaign? (MCQ-Single Selection)
○ Yes, definitely
○ Maybe, depending on the campaign impact
○ No, not influenced by the campaign

10. What improvements or changes would you suggest for <Your Brand>’s future advertising campaigns? (Open-ended)
Ans: ___________________________________________

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An ad campaign is only memorable if people remember it. An ad is effective when people make purchases influenced by the campaign. So how can you tell if your digital campaign made an impact? We have just the survey template for you!

Note the mediums where your audience viewed your campaigns. It could be over social media platforms, television or a website. Learn if people made a note of the appealing aspects of the campaign- the slogans, product information, endorsements or the jingles! Gauge if the campaign had a recall value and the emotions associated with it. Additionally, you can understand if people are willing to offer brand recommendations based on the visual feedback. Push this survey across WhatsApp messenger, Facebook messenger and web based chatbots. Enjoy a high response rate from your target viewers.

Additional resources to help you win your CX protocols

Get answers for commonly asked questions on Merren. Successfully collect customer feedback for your industry.

Read about improving customer satisfaction metrics, methods to collect feedback and information to boost your CX.

Hear from the industry experts on how to navigate the wide world of customer experience.

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