Advertising Effectiveness Survey
For SaaS industry

1. Have you recently seen or heard advertisements related to <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

2. Where have you encountered the advertisements for <Your Brand>? (MCQ-Multiple Selection)
□ Social Media Platforms (e.g., Facebook, Twitter)
□ Online News Websites
□ Search Engine Results (e.g., Google, Bing)
□ Television Commercials
□ YouTube or Online Video Platforms
□ Other (Please specify)

3. Which specific advertisement for <Your Brand> do you recall? (Open-Ended)
Ans: ________________________________________

4. Did the advertisement(s) for <Your Brand> influence your perception or interest in the product/service? (MCQ-Single Selection)
○ Yes, Positively
○ Yes, Negatively
○ No, There Was No Impact

5. Which aspect of the advertisement(s) caught your attention the most? (MCQ-Multiple Selection)
□ Visuals/Graphics
□ Message/Content
□ Branding
□ Call-to-Action
□ Celebrity/Influencer Endorsement
□ Other (Please specify)

6. How likely are you to consider using <Your Brand>’s product/service after seeing/hearing the advertisement? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

7. Did the advertisement(s) for <Your Brand> prompt you to seek more information or visit the website? (MCQ-Single Selection)
○ Yes
○ No

8. On a scale of 1-10, how well do you remember or recall the message conveyed in the advertisement(s)? (1 being not memorable at all, 10 being highly memorable) (MCQ-Single Selection)
○ 1
○ 2
○ 3
○ 4
○ 5
○ 6
○ 7
○ 8
○ 9
○ 10

9. What improvements or changes would you suggest for <Your Brand>’s advertisements to make them more impactful? (Open-Ended)
Ans: ________________________________________

10. Demographic Information: (MCQ-Single Selection)
○ Age
○ Gender
○ Male
○ Female
○ Other
○ Occupation
○ Location