Advertising Effectiveness Survey For
Travel And Hospitality Industry

1. Have you seen or heard any advertisements for travel and hospitality services in the past three months, including those for <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

2. Which platforms or mediums have you encountered advertisements for travel and hospitality services, including those for <Your Brand>?(MCQ-Multiple Selection)
□ Television commercials
□ Online advertisements (banners, pop-ups)
□ Social media platforms (Facebook, Instagram, etc.)
□ Search engine advertisements (Google Ads, Bing Ads)
□ Billboards or outdoor advertisements
□ None of the above

3. Among the advertisements you’ve seen or heard for travel and hospitality services, do you recall any specific ads for <Your Brand>?  (MCQ-Single Selection)
○ Yes
○ No

4. What type of information or message do you remember from <Your Brand>’s advertisement(s)?(MCQ-Multiple Selection)
□ Promotions or discounts
□ Unique features or services offered
□ Brand tagline or slogan
□ Testimonials or customer reviews
□ None of the above

5. On a scale of 1 to 5, how memorable do you find <Your Brand>’s advertisements? (1 – Not memorable at all, 5 – Extremely memorable) (Rating Scale)
○ 1 (Not memorable at all)
○ 2
○ 3
○ 4
○ 5 (Extremely memorable)

6. How likely are you to consider using <Your Brand>’s services based on the advertisements you’ve seen or heard?(MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

7. Which aspects of <Your Brand>’s advertisements do you find appealing or persuasive?(MCQ-Multiple Selection)
□ Visually engaging content
□ Clear and concise messaging
□ Emotional appeal (e.g., evoking feelings of adventure or relaxation)
□ Call-to-action (encouraging you to take a specific step)
□ None of the above

8. Have you interacted with <Your Brand> through any advertised promotions or offers?  (MCQ-Single Selection)
○ Yes
○ No

9. Which medium or platform do you find most effective for travel and hospitality advertisements in grabbing your attention? (MCQ-Single Selection)
○ Television
○ Online platforms
○ Social media
○ Outdoor advertisements
○ Other (Please specify)

10. What improvements, if any, would you suggest for <Your Brand>’s advertising campaigns?(Open-ended)

Ans: _________________________________________________