Brand Awareness Survey For
Apparel And Fashion Industry

1. Which of the following apparel brands are you familiar with? (MCQ-Multiple Selection)
□ Nike
□ Adidas
□ Gucci
□ Zara
□ H&M
□ Levi’s
□ Under Armour
□ Puma
□ Calvin Klein
□ Ralph Lauren

2. How did you first hear about <Your Brand>? (MCQ-Single Selection)
○ TV Advertisements
○ Social Media
○ Word of Mouth
○ Online Advertisements
○ In-Store Displays
○ Other

3. When thinking about purchasing clothing or fashion items, which brands come to your mind initially? (MCQ-Single Selection)
○ <Your Brand>
○ Other

4. Which factors influence your decision to buy apparel from <Your Brand>? (MCQ-Multiple Selection)
□ Quality of Products
□ Price Range
□ Brand Reputation
□ Design/Style
□ Celebrity Endorsements
□ Sustainability Practices
□ Availability/Convenience
□ Customer Reviews/Testimonials
□ Other
□ Select all options that apply

5. How often do you purchase clothing or fashion items from <Your Brand>? (MCQ-Single Selection)
○ Regularly
○ Occasionally
○ Rarely
○ Never

6. Where do you usually shop for clothing or fashion items? (MCQ-Multiple Selection)
□ Physical Stores (Malls, Outlets, etc.)
□ Online Retailers (Amazon, etc.)
□ <Your Brand> Official Website
□ Boutique Stores
□ Department Stores
□ Other
□ Select all options that apply

7. On a scale of 1 to 5, how likely are you to recommend <Your Brand> to a friend or colleague? (Rating Scale)
○ 1 – Not Likely at All
○ 2 – Slightly Likely
○ 3 – Neutral
○ 4 – Likely
○ 5 – Very Likely

8. What do you think sets <Your Brand> apart from its competitors? (Open-ended)
Ans: ___________________________________________________

9. Which social media platforms do you follow <Your Brand> on? (Open-ended)
□ Instagram
□ Facebook
□ Twitter
□ TikTok
□ Pinterest
□ YouTube
□ Snapchat
□ Other
□ Select all options that apply

10. In your opinion, what could <Your Brand> do to improve its visibility or appeal in the market? (Open-ended)
Ans: ___________________________________________________