Brand Awareness Survey For
Beauty And Personal Care Industry

1. Have you heard of <Your Brand> in the Beauty and Personal Care industry?  (MCQ-Single Selection)
○ Yes
○ No

2.Where have you come across <Your Brand>? (MCQ-Multiple Selection)
□ Social Media
□ TV Commercials
□ Online Advertisements
□ Magazines
□ In-Store Displays

3. When you think of Beauty and Personal Care products, which brands come to your mind first?  (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ <Your Brand>

4. How familiar are you with <Your Brand>’s products? (MCQ-Single Selection)
○ Very Familiar
○ Somewhat Familiar
○ Not Familiar

5. Which characteristics or aspects of <Your Brand> do you associate with it? (MCQ-Multiple Selection)
□ Quality of Products
□ Innovative Products
□ Affordable Pricing
□ Trendsetting in Beauty
□ Trustworthy Brand Image
□ Ethical/Sustainable Practices

6. What do you think sets <Your Brand> apart from other Beauty and Personal Care brands? (MCQ-Single Selection)
○ Unique Product Formulation
○ Brand Messaging
○ Diversity of Product Range
○ Customer Service
○ Other (please specify)

7. If you were to describe <Your Brand> to a friend, what would you say? (Open-ended)
Ans: ___________________________________________________

8. Do you remember any specific advertisement or campaign associated with <Your Brand>? If yes, please describe it briefly. (Open-ended)
Ans: ___________________________________________________

9. Which social media platform do you most commonly see <Your Brand>’s presence? (MCQ-Single Selection)
○ Instagram
○ Facebook
○ Twitter
○ TikTok
○ YouTube
○ Other (please specify)

10. What improvements in visibility or recognition would you suggest for <Your Brand>? (Open-ended)
Ans: ___________________________________________________