Brand Awareness Survey For
Food And Beverage Industry

Explore this brand awareness survey template curated for the food and beverage industry.
Capture insights on brand quality, top-of-the-mind associations, familiarity index and
improvement recommendations from the target audience.

Brand Awareness Survey For Food & Beverage Industry

1. How often do you purchase or consume products from <Your Brand>? (MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Rarely/Never

2. When you think of <Your Brand>, which of the following product categories come to mind? (MCQ-Multiple Selection)
□ Snacks
□ Beverages
□ Dairy Products
□ Baked Goods
□ Ready-to-eat Meals

3. Where have you primarily seen or heard about <Your Brand>? (MCQ-Multiple Selection)
□ Television Commercials
□ Social Media Advertisements
□ In-store Promotions
□ Word-of-mouth Recommendations
□ Online Reviews/Blogs

4. How would you rate your familiarity with <Your Brand>? (MCQ-Single Selection)
○ Very Familiar
○ Somewhat Familiar
○ Not Very Familiar
○ Not Familiar at All

5. Which of the following qualities do you associate with <Your Brand>? (MCQ-Multiple Selection)
□ High Quality
□ Affordable Pricing
□ Unique Flavors/Varieties
□ Environmentally Friendly
□ Health-Conscious Options

6. Have you recommended <Your Brand> to friends or family in the past six months? (MCQ-Single Selection)
○ Yes
○ No

7. How likely are you to try a new product or offering from <Your Brand> in the next three months? (MCQ-Multiple Selection)
○ Very Likely
○ Likely
○ Unlikely
○ Very Unlikely

8. What improvements or new products would you like to see from <Your Brand>? (Open-ended)
Ans: ___________________________________________________

9. If you were to describe <Your Brand> in three words, what would they be? (Open-ended)
Ans: ___________________________________________________

10. Finally, how did you come across this survey? (MCQ-Single Selection)
○ Social Media
○ Email Newsletter
○ Website/App Pop-up
○ Other (Please specify)