Brand Awareness Survey
For Insurance Industry

Explore this brand awareness survey template for the insurance industry.
This survey aims to understand a client’s exposure to advertisements, sources of
insurance investment information, brand associations and service perceptions.

Brand Awareness Survey For Insurance Industry

1. Have you heard of <Your Brand> before today? (MCQ-Single Selection)
○ Yes
○ No

2. How did you first hear about <Your Brand>? (MCQ-Multiple Selection)
□ Television advertisements
□ Online advertisements (e.g., banner ads, social media)
□ Word of mouth / Referral
□ Search engine results
□ Other (Please specify)

3. Which of the following insurance products or services do you associate with <Your Brand>? (MCQ-Multiple Selection)
□ Life insurance
□ Health insurance
□ Auto insurance
□ Home insurance
□ Travel insurance
□ Property insurance
□ Other (Please specify)

4. On a scale of 1 to 5, how likely are you to consider <Your Brand> for insurance-related needs? (Rating Scale)
○ 1 (Not likely at all)
○ 2
○ 3
○ 4
○ 5 (Extremely likely)

5. When thinking about insurance companies, which of the following attributes do you associate with <Your Brand>? (MCQ-Multiple Selection)
□ Trustworthiness
□ Affordability
□ Customer service
□ Coverage options
□ Innovation
□ None of the above
□ Other (Please specify)

6. How frequently do you see or come across <Your Brand>’s advertisements or promotions? (MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Rarely
○ Never

7. Can you recall any specific advertisement or campaign by <Your Brand>? If yes, please describe it briefly. (Open-ended)
Ans: ___________________________________________

8. What improvements or changes would encourage you to consider <Your Brand> for your insurance needs? (Open-ended)
Ans: ___________________________________________

9. Which competitor(s) to <Your Brand> do you most often consider or choose for insurance services? (MCQ-Single Selection)
○ Competitor A
○ Competitor B
○ Competitor C
○ I don’t consider any other brands
○ Other (Please specify)

10. How likely are you to recommend <Your Brand> to a friend or colleague in need of insurance services? (Rating Scale)
○ 1 (Not likely at all)
○ 2
○ 3
○ 4
○ 5 (Extremely likely)