Brand Awareness Survey For
Media And Entertainment Industry

1. How often do you engage with <Your Brand> content? (MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Rarely
○ Never

2. Where do you primarily encounter <Your Brand>’s content? (MCQ-Multiple Selection)
□ Television
□ Social Media
□ Streaming Platforms
□ Movie Theaters
□ Radio
□ Print Media
□ Other (Please specify)

3. When you think about entertainment options, which brands come to mind? (MCQ-Multiple Selection)
□ Netflix
□ Disney
□ HBO
□ Amazon Prime Video
□ Spotify
□ Hulu
□ <Your Brand>
□ Other (Please specify)

4. How likely are you to recommend <Your Brand> to a friend or family member? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

5. What influences your decision to engage with content from <Your Brand>? (MCQ-Multiple Selection)
□ Quality of Content
□ Celebrity Endorsements
□ Reviews and Ratings
□ Recommendations from Friends/Family
□ Advertising
□ Variety of Content
□ Other (Please specify)

6. How familiar are you with <Your Brand>’s different offerings or shows? (MCQ-Single Selection)
○ Extremely familiar
○ Quite familiar
○ Moderately familiar
○ Slightly familiar
○ Not familiar at all

7. Which of the following words or phrases do you associate with <Your Brand>? (MCQ-Multiple Selection)
□ Innovative
□ Trendsetter
□ Entertaining
□ Educational
□ Engaging
□ Iconic
□ Reliable
□ None of these

8. What improvements or additions would you like to see from <Your Brand>? (Open-ended)
Ans: ___________________________________________

9. On a scale of 1-10, how likely are you to engage with <Your Brand> in the next month? (Rating Scale)
○ 1 highly unlikely
○ 2
○ 3
○ 4
○ 5
○ 6
○ 7
○ 8
○ 9
○ 1 extremely likely

10. What specific content or features from <Your Brand> do you find most appealing? (Open-ended)
Ans: ___________________________________________