Brand Awareness Survey For
Travel And Hospitality Industry

Use this brand awareness survey template to assess your customers better.
This survey aims to gauge the awareness and brand perceptions and considerations
of individuals regarding the specified brand within the travel and hospitality industry.

Brand Awareness Survey For Travel & Hospitality Industry

1. How often do you travel for leisure or business purposes in a year?
(MCQ-Single Selection)
○ Once a year
○ 2-3 times a year
○ 4-6 times a year
○ More than 6 times a year
○ I don’t travel

2. Which of the following travel and accommodation services are you familiar with? (MCQ-Multiple Selection)
□ Hotels
□ Airlines
□ Car rental services
□ Vacation rentals (e.g., Airbnb)
□ Cruise lines
□ Travel agencies
□ None of the above

3. When planning a trip, which channels do you use to gather information about travel destinations and accommodations? (MCQ-Multiple Selection)
□ Social media (Facebook, Instagram, etc.)
□ Online travel agencies (Expedia,, etc.)
□ Search engines (Google, Bing, etc.)
□ Travel review websites (TripAdvisor, Yelp, etc.)
□ Recommendations from friends or family
□ Travel blogs or vlogs
□ None of the above

4. Have you heard of <Your Brand> in relation to travel and hospitality services? (MCQ-Single Selection)
○ Yes
○ No

5. How did you first hear about <Your Brand>? (Open-ended)
Ans: ____________________________________________

6. What comes to mind when you think of <Your Brand>? (Open-ended)
Ans: ____________________________________________

7. Which of the following features or offerings do you associate with <Your Brand>? (MCQ-Multiple Selection)
□ Competitive prices
□ Exceptional customer service
□ Wide range of accommodations
□ Unique travel experiences
□ Loyalty programs or rewards
□ None of the above

8. On a scale of 1 to 5, how likely are you to recommend <Your Brand> to a friend or colleague? (Rating Scale)
○ 1 Not likely at all
○ 2
○ 3
○ 4
○ 5 Extremely likely

9. Which of the following factors would influence your decision to choose <Your Brand> for your next travel plan? (MCQ-Multiple Selection)
□ Discounts or promotions
□ Positive reviews from other travellers
□ Previous positive experiences with the brand
□ Variety of destinations or services offered
□ Environmental sustainability initiatives
□ None of the above

10. Would you consider using <Your Brand> for your future travel plans? (MCQ-Single Selection)
○ Yes, definitely
○ Maybe
○ No