Brand Awareness Survey For
Travel And Hospitality Industry

1. How often do you travel for leisure or business purposes in a year?
(MCQ-Single Selection)
○ Once a year
○ 2-3 times a year
○ 4-6 times a year
○ More than 6 times a year
○ I don’t travel

2. Which of the following travel and accommodation services are you familiar with? (MCQ-Multiple Selection)
□ Hotels
□ Airlines
□ Car rental services
□ Vacation rentals (e.g., Airbnb)
□ Cruise lines
□ Travel agencies
□ None of the above

3. When planning a trip, which channels do you use to gather information about travel destinations and accommodations? (MCQ-Multiple Selection)
□ Social media (Facebook, Instagram, etc.)
□ Online travel agencies (Expedia, Booking.com, etc.)
□ Search engines (Google, Bing, etc.)
□ Travel review websites (TripAdvisor, Yelp, etc.)
□ Recommendations from friends or family
□ Travel blogs or vlogs
□ None of the above

4. Have you heard of <Your Brand> in relation to travel and hospitality services? (MCQ-Single Selection)
○ Yes
○ No

5. How did you first hear about <Your Brand>? (Open-ended)
Ans: ____________________________________________

6. What comes to mind when you think of <Your Brand>? (Open-ended)
Ans: ____________________________________________

7. Which of the following features or offerings do you associate with <Your Brand>? (MCQ-Multiple Selection)
□ Competitive prices
□ Exceptional customer service
□ Wide range of accommodations
□ Unique travel experiences
□ Loyalty programs or rewards
□ None of the above

8. On a scale of 1 to 5, how likely are you to recommend <Your Brand> to a friend or colleague? (Rating Scale)
○ 1 Not likely at all
○ 2
○ 3
○ 4
○ 5 Extremely likely

9. Which of the following factors would influence your decision to choose <Your Brand> for your next travel plan? (MCQ-Multiple Selection)
□ Discounts or promotions
□ Positive reviews from other travellers
□ Previous positive experiences with the brand
□ Variety of destinations or services offered
□ Environmental sustainability initiatives
□ None of the above

10. Would you consider using <Your Brand> for your future travel plans? (MCQ-Single Selection)
○ Yes, definitely
○ Maybe
○ No