Brand Positioning Survey
For Education Industry

1. Which educational brands or services are you familiar with or have used? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None
□ Other (please specify)

2. How would you rate <Your Brand> compared to its competitors in terms of: (MCQ-Multiple Selection)
Quality of content/materials:
□ Superior
□ Similar
□ Inferior

Pricing:
□ More Affordable
□ Similar
□ More Expensive

Customer service/support:
□ Excellent
□ Good
□ Fair
□ Poor

3. What do you consider as the primary strength(s) of <Your Brand> compared to its competitors? (MCQ-Multiple Selection)
□ Exceptional content quality
□ Competitive pricing
□ Outstanding customer service/support
□ Wide range of offerings/courses/services
□ Reputable in the industry
□ Other (please specify)

4.  In what areas do you believe <Your Brand> lags behind its competitors? (MCQ-Multiple Selection)
□ Quality of content/materials
□ Higher pricing compared to value
□ Inferior customer service/support
□ Limited range of offerings/courses/services
□ Less reputable in the industry
□ Other (please specify)

5. How likely are you to choose <Your Brand> over its competitors when seeking educational products or services in the future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

6. Which competitor(s) do you perceive as the strongest in the education industry? (Open-ended)
Ans: ___________________________________________

7. Based on your experience or knowledge, what unique value or advantage does <Your Brand> offer compared to its competitors? (Open-ended)
Ans: ___________________________________________

8. Are there any specific improvements or changes that <Your Brand> could make to better compete with its rivals? (Open-ended)
Ans: ___________________________________________

9. How influential are online reviews or ratings when considering <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ Very Influential
○ Influential
○ Neutral
○ Not very Influential
○ Not Influential at all

10. What, if anything, would motivate you to switch from a competitor to <Your Brand>? (Open-ended)
Ans: ___________________________________________