Brand Positioning Survey
For Education Industry

Use our brand positioning survey to upgrade your educational industry.

Brand Positioning Survey For Education Industry

1. Which educational brands or services are you familiar with or have used? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None
□ Other (please specify)

2. How would you rate <Your Brand> compared to its competitors in terms of: (MCQ-Multiple Selection)
Quality of content/materials:
□ Superior
□ Similar
□ Inferior

□ More Affordable
□ Similar
□ More Expensive

Customer service/support:
□ Excellent
□ Good
□ Fair
□ Poor

3. What do you consider as the primary strength(s) of <Your Brand> compared to its competitors? (MCQ-Multiple Selection)
□ Exceptional content quality
□ Competitive pricing
□ Outstanding customer service/support
□ Wide range of offerings/courses/services
□ Reputable in the industry
□ Other (please specify)

4.  In what areas do you believe <Your Brand> lags behind its competitors? (MCQ-Multiple Selection)
□ Quality of content/materials
□ Higher pricing compared to value
□ Inferior customer service/support
□ Limited range of offerings/courses/services
□ Less reputable in the industry
□ Other (please specify)

5. How likely are you to choose <Your Brand> over its competitors when seeking educational products or services in the future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

6. Which competitor(s) do you perceive as the strongest in the education industry? (Open-ended)
Ans: ___________________________________________

7. Based on your experience or knowledge, what unique value or advantage does <Your Brand> offer compared to its competitors? (Open-ended)
Ans: ___________________________________________

8. Are there any specific improvements or changes that <Your Brand> could make to better compete with its rivals? (Open-ended)
Ans: ___________________________________________

9. How influential are online reviews or ratings when considering <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ Very Influential
○ Influential
○ Neutral
○ Not very Influential
○ Not Influential at all

10. What, if anything, would motivate you to switch from a competitor to <Your Brand>? (Open-ended)
Ans: ___________________________________________

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There is no dearth of competitive educational institutes. How do you know if potential students would choose you over another institute? How can you measure the effectiveness of your course structure? The most research oriented way to do this is via a well-curated survey template.

Learn what sets your institution apart from other educational organisations. Seek ratings from your target students on course pricings, quality of materials, and overall experience of accessing customer support executives. Find out the primary strengths of your brand in relation to the competitors. Encourage students to share open-ended feedback on their preferred educational institute and its advantages. This survey will also help you determine if online testimonials can influence course enrollment numbers. Customize this survey and share it via WhatsApp messenger, Facebook messenger and website chatbots for faster feedback collection.

Additional resources to help you win your CX protocols

Get answers for commonly asked questions on Merren. Successfully collect customer feedback for your industry.

Read about improving customer satisfaction metrics, methods to collect feedback and information to boost your CX.

Hear from the industry experts on how to navigate the wide world of customer experience.

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