Brand Positioning survey for
Healthcare & Pharmaceuticals industry

1. Have you heard of <Your Brand> before today? (Multiple)
○ Yes
○ No

2. Are you aware of any of the following competitors in the healthcare and pharmaceutical industry? (Multiple Type)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ None of the above

3. In your opinion, which of the following aspects sets <Your Brand> apart from its competitors? (Multiple Type)
□ Product quality and effectiveness
□ Competitive pricing
□ Brand reputation and trustworthiness
□ Unique features or benefits
□ Marketing and advertising
□ Other (Please specify)

4. Please rank the importance of the factors that influence your choice when considering healthcare or pharmaceutical products. (Multiple Type)
□ Product quality and effectiveness
□ Competitive pricing
□ Brand reputation and trustworthiness
□ Unique features or benefits
□ Marketing and advertising

5. How often do you currently use or interact with products or services from <Your Brand>? (Multiple)
○ Frequently
○ Occasionally
○ Rarely
○ Never

6. Based on your experiences, which competitor do you believe is the most competitive in the healthcare and pharmaceutical market? (Multiple)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ <Your Brand>

7. Why do you consider the selected competitor the most competitive? Please explain. (Open-ended)
Ans: ___________________________________________

8. Are there specific aspects where you believe <Your Brand> outperforms its competitors? Please describe. (Open-ended)
Ans: ___________________________________________

9. In your opinion, are there areas where <Your Brand> lags behind its competitors, and where improvement is needed? Please provide details. (Open-ended)
Ans: ___________________________________________

10. Is there anything else you would like to share about your perception of <Your Brand> and its position relative to competitors in the healthcare and pharmaceutical industry? (Open-ended)
Ans: ___________________________________________