Brand Positioning Survey
For Marketplaces Industry

Determine how your brand scores in the eyes of your consumers using this brand positioning survey template for the ecommerce and online marketplace survey. 

Brand Positioning Survey For Marketplaces Industry

1. Which other online marketplaces do you frequently use besides <Your Brand>? (MCQ-Multiple Selection)
○ a. Very satisfied
○ b. Satisfied
○ c. Neutral
○ d. Dissatisfied
○ e. Very dissatisfied

2. How do you perceive <Your Brand> compared to its competitors in terms of Product Quality: (MCQ-Single Selection)
○ Much better than competitors
○ Better than competitors
○ Similar to competitors
○ Worse than competitors
○ Much worse than competitors

3. How do you perceive <Your Brand> compared to its competitors in terms of Pricing Strategy: (MCQ-Single Selection)
○ Much more competitive than competitors
○ More competitive than competitors
○ Similar to competitors
○ Less competitive than competitors
○ Much less competitive than competitors

4. How do you perceive <Your Brand> compared to its competitors in terms of Customer Service: (MCQ-Single Selection)
○ Much better than competitors
○ Better than competitors
○ Similar to competitors
○ Worse than competitors
○ Much worse than competitors

5. Which unique selling points (USPs) of <Your Brand> stand out to you compared to its competitors? (MCQ-Multiple Selection)
□ a. Pricing
□ b. Product variety
□ c. Customer service/support
□ d. User experience/interface
□ e. Brand reputation
□ f. Other (Specify)

6. In what areas do you believe <Your Brand> needs improvement to surpass its competitors? (MCQ-Multiple Selection)
□ a. Product quality
□ b. Pricing strategy
□ c. Range of products/services offered
□ d. Customer service quality
□ e. User experience/interface
□ f. Other (Specify: ________________)

7. How likely are you to switch from <Your Brand> to a competitor based on perceived advantages offered by the competitor? (MCQ Single Selection)
○ a. Very likely
○ b. Likely
○ c. Neutral
○ d. Unlikely
○ e. Very unlikely

8. What aspects of <Your Brand> do you think position it strongly in the market compared to its competitors? (Open-ended)
Ans: ___________________________________________

9. brand image resonate with you compared to its competitors? (Open-ended)
Ans: ___________________________________________

10. What, if anything, would make <Your Brand> the top choice among its competitors? (Open-ended)
Ans: ___________________________________________

11. Open-ended question: Are there any specific areas where you think <Your Brand> can gain a competitive edge over its rivals? (Open-ended)
Ans: ___________________________________________

12. Open-ended question: How do you perceive the overall market position of <Your Brand> compared to its competitors?  (Open-ended)
Ans: ___________________________________________