Brand Positioning Survey
For Retail Industry

1. Which retail brands do you consider as direct competitors to <Your Brand>? (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ None of the above

2. What do you believe sets <Your Brand> apart from its competitors? (MCQ-Multiple Selection)
□ Unique product offerings
□ Superior quality compared to competitors
□ Better pricing strategies
□ Exceptional customer service
□ Strong brand reputation
□ None of the above

3. How do you perceive <Your Brand>’s market position in comparison to its competitors? (MCQ-Single Selection)
○ Market leader
○ Among the top competitors
○ Average market standing
○ Lagging behind other competitors
○ Unsure

4. What aspects or strengths of <Your Brand>’s competitors do you admire or consider as competitive advantages?(MCQ-Multiple Selection)
□ Innovative product range
□ Aggressive marketing strategies
□ Superior customer engagement efforts
□ Competitive pricing strategies
□ None of the above

5. What specific areas do you believe <Your Brand> needs to improve upon to surpass its competitors? (Open-ended)

Ans: ___________________________________________

6. In your opinion, what unique selling propositions or strategies can help <Your Brand> gain an edge over its competitors?(Open-ended)

Ans: ___________________________________________

7. Are there any particular weaknesses or gaps in <Your Brand>’s offerings compared to its competitors? (Open-ended)

Ans: ___________________________________________

8. How frequently do you compare <Your Brand> with its competitors before making a purchase decision? (MCQ-Single Selection)
○ Always
○ Often
○ Occasionally
○ Rarely
○ Never

9. What improvements or changes would you suggest for <Your Brand> to strengthen its market position relative to competitors?(Open-ended)

Ans: ___________________________________________

10. Is there anything else you would like to share about how <Your Brand> is positioned in the marketplace compared to its competitors?(Open-ended)

Ans: ___________________________________________