Brand Positioning Survey
For Retail Industry

Launch this brand positioning survey template to assess brand competition in the retail industry. This survey aims to examine perceptions of direct competitors, differentiators for your brand, market position, competitive strengths of rivals and areas for improvement.

Brand Positioning Survey For Retail Industry

1. Which retail brands do you consider as direct competitors to <Your Brand>? (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ None of the above

2. What do you believe sets <Your Brand> apart from its competitors? (MCQ-Multiple Selection)
□ Unique product offerings
□ Superior quality compared to competitors
□ Better pricing strategies
□ Exceptional customer service
□ Strong brand reputation
□ None of the above

3. How do you perceive <Your Brand>’s market position in comparison to its competitors? (MCQ-Single Selection)
○ Market leader
○ Among the top competitors
○ Average market standing
○ Lagging behind other competitors
○ Unsure

4. What aspects or strengths of <Your Brand>’s competitors do you admire or consider as competitive advantages?(MCQ-Multiple Selection)
□ Innovative product range
□ Aggressive marketing strategies
□ Superior customer engagement efforts
□ Competitive pricing strategies
□ None of the above

5. What specific areas do you believe <Your Brand> needs to improve upon to surpass its competitors? (Open-ended)

Ans: ___________________________________________

6. In your opinion, what unique selling propositions or strategies can help <Your Brand> gain an edge over its competitors?(Open-ended)

Ans: ___________________________________________

7. Are there any particular weaknesses or gaps in <Your Brand>’s offerings compared to its competitors? (Open-ended)

Ans: ___________________________________________

8. How frequently do you compare <Your Brand> with its competitors before making a purchase decision? (MCQ-Single Selection)
○ Always
○ Often
○ Occasionally
○ Rarely
○ Never

9. What improvements or changes would you suggest for <Your Brand> to strengthen its market position relative to competitors?(Open-ended)

Ans: ___________________________________________

10. Is there anything else you would like to share about how <Your Brand> is positioned in the marketplace compared to its competitors?(Open-ended)

Ans: ___________________________________________