Brand Positioning Survey For
Travel And Hospitality Industry

Understand the market positioning of your organisation using this survey template. This survey aims to gain insights into how customers perceive the brand in comparison to its competitors within the travel and hospitality industry.

Brand Positioning Survey For Travel & Hospitality Industry

1. When considering travel and hospitality services, which brands do you primarily associate with quality and reliability? (MCQ-Multiple Selection)
□ <Your Brand>
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ None of the above

2. What aspects of <Your Brand> do you believe give it an edge over competitors? (MCQ-Multiple Selection)
□ Superior customer service
□ Diverse range of offerings
□ Consistent quality across services
□ Innovative features or offerings
□ Competitive pricing
□ None of the above

3. How often do you choose <Your Brand> over its competitors for your travel and hospitality needs?  (MCQ-Single Selection)
○ Always
○ Often
○ Sometimes
○ Rarely
○ Never

4. Which brands do you think are the biggest competitors of <Your Brand>? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None of the above

5. How would you rate <Your Brand> concerning its market reputation compared to its competitors? (MCQ-Single Selection)
○ Market leader
○ Strong competitor
○ Average performer
○ Falling behind
○ New or emerging

6. What do you think are the key areas where competitors outperform <Your Brand>?  (MCQ-Multiple Selection)
□ Pricing strategies
□ Range of available services/products
□ Brand reputation or recognition
□ Customer service excellence
□ Innovation and technology adoption
□ None of the above

7. Which brand(s) do you believe excel in providing the best value for money compared to <Your Brand>? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None of the above

8. How likely are you to recommend <Your Brand> over its competitors to friends or family? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. In your opinion, what makes <Your Brand> unique compared to its competitors? (Open-ended)
Ans: _________________________________________________

10. What improvements or changes could <Your Brand> make to strengthen its position in the market? (Open-ended)

Ans: _________________________________________________