Competitive Analysis Survey For
Apparel And Fashion Industry

Use this competitor evaluation survey template for the Apparel and Fashion Industry.
This survey aims to capture customer’s choices, and perceptions of quality, affordability
and their preferences in comparison to competitors.

Competitive Analysis Survey For Apparel & Fashion Industry

1. Which of the following brands are you aware of in the Apparel and Fashion industry? (MCQ-Multiple Selection)
□ <Your Brand>
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Other

2. What factors do you consider when choosing between <Your Brand> and its competitors? (MCQ-Multiple Selection)
□ Price
□ Quality of materials
□ Style and design
□ Customer service
□ Brand reputation
□ Sustainability practices
□ Availability of sizes/styles
□ Others

3. How likely are you to recommend <Your Brand> over its competitors to a friend or family member? (MCQ-Single Selection)
○ Very likely
○ Somewhat likely
○ Not likely at all

4. Which brand do you believe offers the best quality of materials among the following? (MCQ-Single Selection)
○ <Your Brand>
○ Brand A
○ Brand B
○ Brand C
○ Brand D
○ Other

5. In terms of affordability, which brand do you perceive as the most budget-friendly?  (MCQ-Single Selection)
○ <Your Brand>
○ Brand A
○ Brand B
○ Brand C
○ Brand D
○ Other

6. What unique aspect do you think sets <Your Brand> apart from its competitors?  (Open-ended)
Ans: ___________________________________________________

7. Which brand’s marketing or advertising campaigns do you find most appealing? (MCQ-Single Selection)
○ <Your Brand>
○ Brand A
○ Brand B
○ Brand C
○ Brand D
○ Other

8. Select the features or services that you think <Your Brand> should improve to compete better. (MCQ-Multiple Selection)
□ Pricing strategy
□ Product variety
□ Customer experience
□ Social media presence
□ Innovation in designs
□ Sustainability efforts
□ Others

9. How frequently do you purchase products from <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ Mostly from <Your Brand>
○ Equally from <Your Brand> and competitors
○ Mostly from competitors

10. What improvements do you think <Your Brand> can make based on your experiences with its competitors? (Open-ended)
Ans: ___________________________________________________