Competitive Analysis Survey For
Banking And Financial Services Industry

1. Which other banking/financial service providers do you use apart from <Your Brand>? (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ Others (Please specify)

2.What factors influence your decision to choose a particular competitor over <Your Brand>? (MCQ-Multiple Selection)
□ Better interest rates
□ Superior customer service
□ Wider range of services offered
□ More convenient branch locations
□ User-friendly digital banking platforms
□ Others (Please specify)

3. How satisfied are you with the services/products offered by <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ Much more satisfied with <Your Brand>
○ Somewhat more satisfied with <Your Brand>
○ About the same level of satisfaction
○ Less satisfied with <Your Brand>
○ Much less satisfied with <Your Brand>
○ Others (Please specify)

4. In your opinion, what are the strengths of <Your Brand> compared to its competitors?   (MCQ-Multiple Selection)
□ Competitive interest rates
□ Excellent customer service
□ Innovative digital banking features
□ Clear and transparent policies
□ Strong brand reputation
□ Others (Please specify)

5.What are the weaknesses or areas for improvement for <Your Brand> compared to its competitors? (MCQ-Multiple Selection)
□ Higher fees or charges
□ Limited branch network or accessibility
□ Outdated technology or lack of advanced features
□ Lengthy or complicated processes
□ Less competitive interest rates
□ Others (Please specify)

6. On a scale of 1 to 5, how likely are you to recommend <Your Brand> to others compared to its competitors? (MCQ-Single Selection)
○ 1 – Much less likely to recommend <Your Brand>
○ 2 – Less likely to recommend <Your Brand>
○ 3 – Neutral
○ 4 – More likely to recommend <Your Brand>
○ 5 – Much more likely to recommend <Your Brand>

7. What improvements would you like to see in <Your Brand> to make it a more competitive choice against its competitors? (Open-ended)
Ans: ___________________________________________

8. Which competitor do you perceive as the biggest threat or competition to <Your Brand>? (MCQ-Single Selection)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ Others (Please specify)

9. What specific services or features offered by competitors do you wish were available with <Your Brand>? (MCQ-Multiple Selection)
□ Lower fees or charges
□ Enhanced mobile banking app features
□ More diverse investment options
□ Better rewards and incentives
□ Faster transaction processing
□ Others (Please specify)

10. If you were to switch from <Your Brand> to a competitor, what would be the primary reason? (Open-ended)
Ans: ___________________________________________