Competitive Analysis survey for
Healthcare & Pharmaceuticals industry

1. Have you heard of <Your Brand> before today? (Multiple)
○ Yes
○ No

2. Are you aware of any of the following competitors in the healthcare and pharmaceutical industry? (Multiple Type)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ None of the above

3. Which specific products or services from <Your Brand> are you familiar with? (Multiple Type)
□ Prescription medications
□ Over-the-counter medications
□ Medical devices
□ Health supplements
□ Healthcare services (e.g., clinics, hospitals)
□ None of the above

4. Please select the competitor(s) you are most familiar with from the list above. (Multiple Type)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D

5. Based on your knowledge or experience, what do you perceive as the strengths of <Your Brand> compared to the competitor(s) you selected above? (Multiple Type)
□ Product quality and effectiveness
□ Brand reputation and trustworthiness
□ Competitive pricing
□ Customer service and support
□ Innovation and product variety
□ Other (Please specify)

6. In your opinion, what areas need improvement for <Your Brand> to better compete with the competitor(s) you selected above? (Multiple Type)
□ Pricing competitiveness
□ Product innovation and variety
□ Marketing and advertising
□ Customer engagement and support
□ Availability and accessibility
□ Other (Please specify)

7. Which competitor, in your opinion, is currently the most competitive in the healthcare and pharmaceutical market? (Multiple)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ <Your Brand>

8. Is there a specific reason you find the selected competitor the most competitive? Please explain.  (Open-ended)
Ans: ___________________________________________

9. Are there any other comments or insights you would like to share regarding your experiences with <Your Brand>, its competitors, or the healthcare and pharmaceutical industry? (Open-ended)
Ans: ___________________________________________

10. Is there anything else you believe is important for us to know about your perspective on <Your Brand> and its competitors within the market? (Open-ended)
Ans: ___________________________________________