Competitive Analysis survey for
Healthcare & Pharmaceuticals industry

Analyze your brand’s competitive streak with this survey template for the healthcare and pharmaceutical industry. This survey aims to assess the strengths and weaknesses of competitors, preferences among competitors and open-ended feedback on areas of improvement and overall experiences.

Competitive Analysis Survey For
Healthcare & Pharmaceuticals Industry

1. Have you heard of <Your Brand> before today? (Multiple)
○ Yes
○ No

2. Are you aware of any of the following competitors in the healthcare and pharmaceutical industry? (Multiple Type)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ None of the above

3. Which specific products or services from <Your Brand> are you familiar with? (Multiple Type)
□ Prescription medications
□ Over-the-counter medications
□ Medical devices
□ Health supplements
□ Healthcare services (e.g., clinics, hospitals)
□ None of the above

4. Please select the competitor(s) you are most familiar with from the list above. (Multiple Type)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D

5. Based on your knowledge or experience, what do you perceive as the strengths of <Your Brand> compared to the competitor(s) you selected above? (Multiple Type)
□ Product quality and effectiveness
□ Brand reputation and trustworthiness
□ Competitive pricing
□ Customer service and support
□ Innovation and product variety
□ Other (Please specify)

6. In your opinion, what areas need improvement for <Your Brand> to better compete with the competitor(s) you selected above? (Multiple Type)
□ Pricing competitiveness
□ Product innovation and variety
□ Marketing and advertising
□ Customer engagement and support
□ Availability and accessibility
□ Other (Please specify)

7. Which competitor, in your opinion, is currently the most competitive in the healthcare and pharmaceutical market? (Multiple)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ <Your Brand>

8. Is there a specific reason you find the selected competitor the most competitive? Please explain.  (Open-ended)
Ans: ___________________________________________

9. Are there any other comments or insights you would like to share regarding your experiences with <Your Brand>, its competitors, or the healthcare and pharmaceutical industry? (Open-ended)
Ans: ___________________________________________

10. Is there anything else you believe is important for us to know about your perspective on <Your Brand> and its competitors within the market? (Open-ended)
Ans: ___________________________________________