Competitive Analysis Survey
For Insurance Industry

Utilize this competitive analysis survey template for the insurance industry. This survey aims to identify brand familiarity compared to competitors, identification of primary competitors, customer satisfaction metrics and potential reasons for switching to a competitor.

Competitive Analysis Survey For Insurance Industry

1. Which insurance companies are you familiar with? (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ Other (Please specify)

2. What aspects do you consider when evaluating an insurance company? (MCQ-Multiple Selection)
□ Pricing of insurance products
□ Range of coverage options
□ Customer service quality
□ Brand reputation/trustworthiness
□ Claims processing efficiency
□ Other (Please specify)

3. In your opinion, what are the strengths of <Your Brand> compared to its competitors? (MCQ-Multiple Selection)
□ Competitive pricing
□ Comprehensive coverage options
□ Excellent customer service
□ Strong brand reputation
□ Efficient claims processing
□ Other (Please specify)

4. What weaknesses or areas of improvement do you perceive in <Your Brand> compared to its competitors? (MCQ-Multiple Selection)
□ Higher pricing compared to competitors
□ Limited coverage options
□ Issues with customer service
□ Perception of a weaker brand reputation
□ Lengthy or complicated claims process
□ Other (Please specify)

5. How would you rate the overall customer satisfaction level provided by <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ Much better than competitors
○ Slightly better than competitors
○ About the same as competitors
○ Slightly worse than competitors
○ Much worse than competitors

6. Which competitor do you consider the biggest threat or strongest competitor to <Your Brand>? (MCQ-Single Selection)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ Other (Please specify)

7.  How frequently do you see or hear about the advertising efforts of <Your Brand>’s competitors compared to <Your Brand>? (MCQ-Single Selection)
○ More frequently than <Your Brand>
○ About the same frequency as <Your Brand>
○ Less frequently than <Your Brand>

8. Which specific aspects or features offered by competitors would you like to see <Your Brand> adopt or improve upon? (Open-ended)
Ans: ___________________________________________

9. How likely are you to switch from <Your Brand> to a competitor if you perceive better value or advantages? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

10. What could <Your Brand> do differently to effectively compete with its competitors and better meet customer needs? (Open-ended)
Ans: ___________________________________________