Competitive Analysis Survey For
Media And Entertainment Industry

Explore this survey template to conduct a competitive analysis of your brand for the media and entertainment industry. This survey aims to evaluate consumer engagement, preferences, and perceptions regarding your brand and its competitors in the entertainment industry along with its content quality, user interface and pricing.

Competitive Analysis Survey For
Media And Entertainment Industry

1. Which of the following entertainment brands do you frequently engage with? 
(MCQ-Multiple Selection)
□ Netflix
□ Disney+
□ Hulu
□ Amazon Prime Video
□ HBO Max
□ YouTube
□ Spotify
□ Apple TV+
□ Other (Please specify)

2. What features or aspects do you appreciate the most about the entertainment services offered by these brands?  (MCQ-Multiple Selection)
□ Content variety
□ Original/exclusive content
□ User interface/experience
□ Pricing
□ Streaming quality
□ Customer service
□ Other (Please specify)

3. How would you rate the content quality of <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ Much better than competitors
○ Better than competitors
○ Similar to competitors
○ Worse than competitors
○ Much worse than competitors

4. Which brand do you consider to be the biggest competitor to <Your Brand> in the entertainment industry? (MCQ-Single Selection)
○ Netflix
○ Disney+
○ Hulu
○ Amazon Prime Video
○ HBO Max
○ YouTube
○ Spotify
○ Apple TV+
○ Other (Please specify)

5. What unique strengths do you believe <Your Brand> possesses in comparison to its competitors? (Open-ended)
Ans: ____________________________________________

6. In what areas do you think <Your Brand> lags behind its competitors? (Open-ended)
Ans: ____________________________________________

7. Which brand do you find to have the most user-friendly interface among <Your Brand> and its competitors? (MCQ-Single Selection)
○ <Your Brand>
○ Netflix
○ Disney+
○ Hulu
○ Amazon Prime Video
○ HBO Max
○ YouTube
○ Spotify
○ Apple TV+
○ Other (Please specify)

8. How do you perceive the pricing strategy of <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ More affordable
○ Similarly priced
○ More expensive

9. Which competitor brand’s content do you feel overlaps or competes directly with <Your Brand>’s content offerings? (MCQ-Multiple Selection)
□ Netflix
□ Disney+
□ Hulu
□ Amazon Prime Video
□ HBO Max
□ YouTube
□ Spotify
□ Apple TV+
□ Other (Please specify)

10. What improvements or additions could <Your Brand> make to better compete with its rivals? (Open-ended)
Ans: ____________________________________________