Competitive Analysis Survey
For Real Estate Industry

Conduct competitor analysis using this survey template. This survey aims to gather insights into the strengths and weaknesses of competitors, their features and service options within the real estate industry.

Competitive Analysis Survey For Real Estate Industry

1. Are you aware of other major real estate brands besides <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

2. Which real estate brands, other than <Your Brand>, are you familiar with? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Other (Please specify)

3. What attributes or strengths do you associate with other real estate brands? (MCQ-Multiple Selection)
□ Strong online presence
□ Excellent customer service
□ Diverse property listings
□ Competitive pricing
□ Innovative technology/tools
□ Other (Please specify)

4. In what areas do you think other real estate brands outperform <Your Brand>? (MCQ-Multiple Selection)
□ Marketing and advertising strategies
□ User-friendly website/platform
□ Property search features
□ Customer engagement and responsiveness
□ Value-added services
□ Other (Please specify)

5. What weaknesses or areas of improvement do you perceive in other real estate brands? (MCQ-Multiple Selection)
□ Lack of transparency in services/pricing
□ Limited property options
□ Poor customer reviews
□ Outdated technology/tools
□ Ineffective communication channels
□ Other (Please specify)

6. On a scale from 1 to 5, how would you rate the overall reputation of other real estate brands compared to <Your Brand>? (MCQ-Single Selection)
○ 1 – Much lower than <Your Brand>
○ 2 – Lower than <Your Brand>
○ 3 – Similar to <Your Brand>
○ 4 – Higher than <Your Brand>
○ 5 – Much higher than <Your Brand>

7. Which real estate brand do you consider as the strongest competitor to <Your Brand>? (MCQ-Single Selection)
○ Brand A
○ Brand B
○ Brand C
○ Brand D
○ Other (Please specify)

8. What strategies or practices of competitors would you like <Your Brand> to adopt or improve upon? (Open-ended)
Ans: ___________________________________________

9. Is there any specific feature or service that competitors offer which you think <Your Brand> should also consider offering? (Open-ended)
Ans: ___________________________________________

10. Any additional comments or observations about the strengths and weaknesses of competitors in the real estate market? (Open-ended)
Ans: ___________________________________________