Businesses exchange numerous emails on a daily basis. Thanks to the gamification of newsletters and internet carousels, answering emails can now become an interactive experience. When it comes to capturing customer feedback, emails are a primary source of collecting important details. These details are about an experience someone might have had during shopping or purchase. However, with external links and browser based systems, marketers can get poor response rates that can hamper the way they collect customer feedback. Want to create fresh content for your loyal customers? In this blog post, we will take you through steps on how to create interactive AMP emails with Merren.
What is an interactive AMP email survey?
AMP is known as accelerated mobile pages and was formed by Google. This enables respondents to fill email forms within the email body itself without being directed to an external browser. A dynamic email has interactive elements where people can share their responses within the body of text itself by selecting options, drop down menus and writing open-ended feedback. Using Merren, you can conduct surveys with AMP emails and the entire process involves fewer steps than traditional methods.
Disadvantages of conducting traditional email surveys
Interactive emails are real-time in features. They enable people to respond to surveys instantly with a better user experience. Traditional HTML emails do not have any amp components and lack the dynamic content of interactivity. Due to this, online surveys via emails may not get a reasonable response rate overall. To add to the pain, mundane UI has minimal creative options that can limit the way you design an email campaign. Additionally, a redirected inbox link can reduce your chances of collecting customer responses on your online surveys.
How to get started
Sign up for a 14 day free trial with Merren using your email ID. Marketers can create their own customer satisfaction surveys of net promoter score, CSAT surveys or CES score based template surveys. While signing up, you do not need to share your credit card details. Clients can create a free account using Gmail or other email servers. Make sure to approve the link on your email for account authentication.
You can start with a new survey and label it as per your desired name. Here, we are creating a customer satisfaction survey. All the available information will be visible on your dashboard.
Create your first AMP Email Survey
One benefit of choosing templates is that they are pre tested. You do not have to do the cognitive heavy lifting. Templates are concise and ready to go. Everything is facilitated by a click of a button. Templates are a good idea when you are new to creating surveys and want to keep your feedback format error free. These pre-designed survey forms can also be edited as per question and logic requirements. Our main aim is to keep the customer feedback forms short, interactive and conversational in tone.
Clients can also solicit feedback in multimedia formats of audio, video tag, photos or other uploads which is more than just plain text replies. Opting for an open-ended response is a great way to bring vivid results on your dashboard. People are expressive in nature. They need more than just a closed-ended feedback option and dynamic feedback forms like this is a great choice for many email marketers.
You can build your own NPS or CSAT surveys with Merren. Steer clear of static emails with interactive branding icons in the email signature. Add your own branding and icons to increase brand awareness among your respondents.
Deploying surveys in multiple regions means you can use the ‘translation’ feature. Merren offers 70+ languages for various audiences. Multilingual feedback forms are relatable for audiences speaking that specific language. This enables people to share feedback in regional languages. This is one of the best ways to bring a high response rate. Save your survey edit and get ready to demo test them in the next phase.
Demo Test Merren’s AMP-Form Template
On the left side of the dashboard , there is an option to ‘preview and test’ your freshly designed AMP email survey. To ensure that your users are going to get a rich inbox experience, test it across platforms and browsers. Ensure that you get the email addresses right. One of the best practices of having a high response rate is the interactivity of a platform and its low cognitive effort.
While checking the amp version of your online survey, make sure the email body works in a way you planned. Conduct final checks for personalization, correct email addresses, any typo and other dynamic functionality. You are now ready to publish your survey. Marketers can also avail of Merren’s xoxoday facility to introduce incentives and rewards for respondents. This will encourage people to share feedback and marketers can achieve a higher response rate.
The amp-form of survey emails may not be compatible across every email clients. That can get converted to an HTML format. However, respondents can still answer the surveys with ease.
While checking the amp version of your online survey, make sure the email body works in a way you planned. Conduct final checks for personalization, correct email addresses, any typo and other dynamic functionality. You are now ready to publish your survey. Marketers can also avail of Merren’s xoxoday facility to introduce incentives and rewards for respondents. This will encourage people to share feedback and marketers can achieve a higher response rate.
The amp-form of survey emails may not be compatible across every email clients. That can get converted to an HTML format. However, respondents can still answer the surveys with ease.
Automate data collection for market research
Automation is a great advatage when you have to collect large amounts of data among a larger consumer base. Use the recurring feature on Merren and schedule your survey collection process. Make sure you have your survey template ready and tested. Automate survey response collection and nudge respondents to share their feedback. This hands free approach can help you focus on other aspects of customer experience.
Analyze survey data real-time for greater ROI
Merren has a robust dashboard that segregates every response as per its specific feature. It can also segregate open ended responses as per the types of words people have frequently used. This can give you a clear picture of how to attend to unhappy customers and find upselling opportunities for happy customers.
If you wish to view every response individually, we have that data storage/ data service facility as well. This enables you to understand how many customers would need immediate assistance. You can read their opinions and create conclusions to retarget your email marketing campaigns. Clients can access every individual data response and collect them for detailed inspection. You can also collect real time data with Merren’s customer survey tools.
Compatible with Android and iPhone
Clients can be rest assured that our AMP email surveys are compatible across mobile devices and platforms including the ios platform. The chats can be visible for android users and for iphone users collectively. While the survey gets deployed, your customers will be able to respond right inside the AMP email survey body without having to use an external web page or a landing page. The Merren interface is easy to work with. We also have pre designed templates at your disposal. All you have to do is curate your own customized surveys with answer options and get ready to collect feedback swiftly. You can also create customer feedback forms for WhatsApp and social media channels such as a Facebook messenger app.
How can AMP email surveys benefit a business or organization?
AMP email surveys offer businesses and organizations a valuable opportunity to collect feedback and gather insights from their audience. These interactive surveys can increase engagement, provide real-time data, and help businesses make informed decisions based on customer preferences and opinions.
Conclusion
It is time to achieve higher ROI for your email marketing efforts using the amp technology. Upgrade the layouts to an interactive amp content and reap the benefits of high user engagement. Bring high response rates into your dashboard. You can use Merren’s survey tools across any industry, be it retail, e-commerce, media and entertainment, automobile or finance and banking sector. Do not direct your client into any cold emails from now on. Enable them to respond right where they are. Sign up for a 14 day free trial with Merren and get customer feedback at a superfast speed. Our platform needs no coding skills to use.
If you want to create a free and instant survey question template, use our AI survey builder. Choose your data collection goals and get a pre-designed questionnaire in a few clicks. These templates are compatible across various survey channels.
