Customer Loyalty and Retention Survey For Apparel And Fashion Industry

Capture feedback with this customer loyalty and retention survey template for the Apparel and Fashion Industry. This survey aims to gain insights on current usage patterns, appealing aspects of your brand and influences on customer loyalty.

Customer Loyalty and Retention Survey For Apparel & Fashion Industry

1. How frequently do you currently use products or services from <Your Brand>? (MCQ-Single Selection)
○ Daily
○ Several times a week
○ Once a week
○ Occasionally
○ Rarely

2. What aspects of <Your Brand>’s products or services do you find most appealing? (MCQ-Multiple Selection)
□ Quality of materials
□ Design and style
□ Pricing
□ Customer service
□ Brand reputation
□ Convenience of purchase
□ Others

3.How likely are you to continue using products or services from <Your Brand> in the next six months? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

4. Which of the following would influence you to continue using <Your Brand>? (MCQ-Multiple Selection)
□ Regular updates on new collections
□ Exclusive discounts or offers
□ Enhanced product variety
□ Improved customer service
□ Sustainability initiatives
□ Others

5. Have you recommended <Your Brand>’s products or services to friends or family in the past six months? (MCQ-Single Selection)
○ Yes
○ No
○ I don’t recall

6. What improvements or changes would encourage you to continue using <Your Brand>? (Open-ended)
Ans: ___________________________________________________

7. How likely are you to explore new products or services introduced by <Your Brand> in the future? (MCQ-Single Selection)
○ Very likely
○ Somewhat likely
○ Not sure
○ Not likely at all

8. Select the factors that might prevent you from continuing to use <Your Brand>’s products or services. (MCQ-Multiple Selection)
□ Price increases
□ Decrease in product quality
□ Poor customer service experiences
□ Lack of innovation in designs
□ Competitor offerings
□ Others

9. How satisfied are you with the overall experience of using <Your Brand>’s products or services? (MCQ-Single Selection)
○ Very satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very dissatisfied

10. How did you first hear about <Your Brand>’s products or services? (MCQ-Single Selection)
○ Social media
○ Word of mouth
○ Advertising
○ In-store promotions
○ Other