Customer Loyalty and Retention
survey for Automotive industry

Explore this customer retention and loyalty survey template created for the automotive industry.
This survey aims to understand factors influencing purchase choice, improvement suggestions, usage frequency, potential reasons for discontinuation and additional insights to enhance your overall experience.

Customer Loyalty and Retention Survey For Automotive Industry

1. Please select the option that best describes your awareness of <Your Brand>: (Multiple)
○ I have never heard of <Your Brand>.
○ I have heard of <Your Brand>, but I don’t know what it does.
○ I know what <Your Brand> does, but I have never considered using it.
○ I have considered using <Your Brand>, but I haven’t made a purchase yet.
○ I have used <Your Brand> in the past.
○ I am a loyal customer of <Your Brand>.

2. How likely are you to continue using products or services from <Your Brand> in the future? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

3. What is the primary reason you have considered or used products or services from <Your Brand>? (Multiple Type)
□ Quality and reliability
□ Competitive pricing
□ Innovative features or technology
□ Positive customer experiences
□ Brand reputation
□ Recommendations from friends or family
□ Environmental responsibility
□ Other (please specify)

4. Are there specific products or services from <Your Brand> that you have used and plan to continue using? (Multiple Type)
□ Product A
□ Service B
□ Product C
□ Service D
□ None, I do not plan to continue using any products or services from <Your Brand>

5. What could <Your Brand> do to enhance your experience and increase your likelihood of continued usage? (Open-ended)
Ans: ___________________________________________

6. Please share any concerns or issues you’ve encountered with <Your Brand’s> products or services that may affect your decision to continue using them. (Open-ended)
Ans: ___________________________________________

7. How often do you typically use products or services from <Your Brand>? (Multiple)
○ Daily
○ Weekly
○ Monthly
○ Several times a year
○ Rarely

8. What would be the main reason for you to stop using products or services from <Your Brand> in the future? (Multiple Type)
□ Better alternatives from competitors
□ Decline in product quality
□ Increased prices
□ Poor customer service
□ Changes in personal needs or preferences
□ Other (please specify)

9. Have you recommended products or services from <Your Brand> to others in the past? (Multiple)
○ Yes
○ No

10. Is there anything else you’d like to share about your experience with <Your Brand> and your likelihood of continuing to use its products or services in the future? (Open-ended)
Ans: ___________________________________________