Customer Loyalty and Retention
survey for Automotive industry

1. Please select the option that best describes your awareness of <Your Brand>: (Multiple)
○ I have never heard of <Your Brand>.
○ I have heard of <Your Brand>, but I don’t know what it does.
○ I know what <Your Brand> does, but I have never considered using it.
○ I have considered using <Your Brand>, but I haven’t made a purchase yet.
○ I have used <Your Brand> in the past.
○ I am a loyal customer of <Your Brand>.

2. How likely are you to continue using products or services from <Your Brand> in the future? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

3. What is the primary reason you have considered or used products or services from <Your Brand>? (Multiple Type)
□ Quality and reliability
□ Competitive pricing
□ Innovative features or technology
□ Positive customer experiences
□ Brand reputation
□ Recommendations from friends or family
□ Environmental responsibility
□ Other (please specify)

4. Are there specific products or services from <Your Brand> that you have used and plan to continue using? (Multiple Type)
□ Product A
□ Service B
□ Product C
□ Service D
□ None, I do not plan to continue using any products or services from <Your Brand>

5. What could <Your Brand> do to enhance your experience and increase your likelihood of continued usage? (Open-ended)
Ans: ___________________________________________

6. Please share any concerns or issues you’ve encountered with <Your Brand’s> products or services that may affect your decision to continue using them. (Open-ended)
Ans: ___________________________________________

7. How often do you typically use products or services from <Your Brand>? (Multiple)
○ Daily
○ Weekly
○ Monthly
○ Several times a year
○ Rarely

8. What would be the main reason for you to stop using products or services from <Your Brand> in the future? (Multiple Type)
□ Better alternatives from competitors
□ Decline in product quality
□ Increased prices
□ Poor customer service
□ Changes in personal needs or preferences
□ Other (please specify)

9. Have you recommended products or services from <Your Brand> to others in the past? (Multiple)
○ Yes
○ No

10. Is there anything else you’d like to share about your experience with <Your Brand> and your likelihood of continuing to use its products or services in the future? (Open-ended)
Ans: ___________________________________________