Customer Loyalty and Retention survey
for Consumer Goods industry

1. How satisfied are you with the overall experience of using <Your Brand> products/services? (Multiple)
○ Extremely satisfied
○ Very satisfied
○ Somewhat satisfied
○ Neutral
○ Dissatisfied

2. What factors contribute to your satisfaction with <Your Brand>? (Multiple Type)
□ Product quality
□ Customer service experience
□ Price affordability
□ User-friendly design/features
□ Reliability of products/services
□ None of the above

3. How likely are you to continue using <Your Brand> products/services in the future? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

4. What specific aspects of <Your Brand> products/services do you find most valuable? (Multiple Type)
□ Durability or longevity
□ Unique features or innovations
□ Convenience in use
□ Effectiveness in meeting needs
□ Brand trust and reliability
□ None of the above

5. What could <Your Brand> do to improve and retain your loyalty as a customer? (Multiple Type)
□ Introduce new features or upgrades
□ Offer better customer support
□ Provide loyalty rewards or incentives
□ Enhance product/service variety
□ Improve pricing strategies
□ None of the above

6. How often do you consider exploring other brands or alternatives similar to <Your Brand>? (Multiple)
○ Regularly
○ Occasionally
○ Rarely
○ Never

7. Which competitors or alternatives to <Your Brand> have you considered or used in the past? (Multiple Type)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ None of the above

8. What aspects of these alternatives do you find appealing or better than <Your Brand>? (Multiple Type)
□ Better pricing
□ Enhanced features or functionalities
□ Stronger brand reputation
□ Superior customer service
□ None of the above

9. What might prompt you to discontinue using <Your Brand> products/services in the future? (Multiple Type)
□ Decrease in product quality
□ Poor customer service experiences
□ Price increases without added value
□ Availability of better alternatives
□ None of the above

10. In your opinion, what can <Your Brand> do differently to ensure you remain a loyal customer? (Open ended)
Ans: ___________________________________________