Customer Loyalty and Retention survey
for Consumer Goods industry

Gauge customer loyalty and retention with this survey template for the consumer goods industry.  This survey evaluates customer retention, assessing satisfaction, factors influencing loyalty, likelihood of future use, valued aspects of products/services and improvement suggestions.

Customer Loyalty and Retention Survey For
Consumer Goods Industry

1. How satisfied are you with the overall experience of using <Your Brand> products/services? (Multiple)
○ Extremely satisfied
○ Very satisfied
○ Somewhat satisfied
○ Neutral
○ Dissatisfied

2. What factors contribute to your satisfaction with <Your Brand>? (Multiple Type)
□ Product quality
□ Customer service experience
□ Price affordability
□ User-friendly design/features
□ Reliability of products/services
□ None of the above

3. How likely are you to continue using <Your Brand> products/services in the future? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

4. What specific aspects of <Your Brand> products/services do you find most valuable? (Multiple Type)
□ Durability or longevity
□ Unique features or innovations
□ Convenience in use
□ Effectiveness in meeting needs
□ Brand trust and reliability
□ None of the above

5. What could <Your Brand> do to improve and retain your loyalty as a customer? (Multiple Type)
□ Introduce new features or upgrades
□ Offer better customer support
□ Provide loyalty rewards or incentives
□ Enhance product/service variety
□ Improve pricing strategies
□ None of the above

6. How often do you consider exploring other brands or alternatives similar to <Your Brand>? (Multiple)
○ Regularly
○ Occasionally
○ Rarely
○ Never

7. Which competitors or alternatives to <Your Brand> have you considered or used in the past? (Multiple Type)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ None of the above

8. What aspects of these alternatives do you find appealing or better than <Your Brand>? (Multiple Type)
□ Better pricing
□ Enhanced features or functionalities
□ Stronger brand reputation
□ Superior customer service
□ None of the above

9. What might prompt you to discontinue using <Your Brand> products/services in the future? (Multiple Type)
□ Decrease in product quality
□ Poor customer service experiences
□ Price increases without added value
□ Availability of better alternatives
□ None of the above

10. In your opinion, what can <Your Brand> do differently to ensure you remain a loyal customer? (Open ended)
Ans: ___________________________________________